Luxury Daily
The authority in luxury news.
March 30, 2025
  1. Maserati opens customization workshop at HQ
  2. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. Kering partners with International Trade Center in Madagascar
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Mercedes-Benz exec applauds responsive design for personalization

November 19, 2013

 

By Lauren Johnson

NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference last week outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.

During the “Inspiring Connectivity through Mobile Platforms” session, speakers from Mercedes, Time Inc., The NPD Group and McGill University spoke about different ways that marketers are being forced to think with multiple screens in mind nowadays. The Mercedes executive positioned responsive design as a way to serve up customized content, although other marketers insist responsive does not go far enough in enabling customized mobile experiences.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Maserati opens customization workshop at HQ
  2. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. Kering partners with International Trade Center in Madagascar
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
VIDEOS
More Videos

MORE IN Advertising
Balenciaga channels classic Hollywood for summer campaign
Sofitel makes TikTok debut with episodic campaign
Breitling spotlights Top Time with actor Austin Butler
Chanel unveils new handbag campaign starring Jennie Kim
Zalando launches partnership with Diane von Furstenberg
French supermodel Laetitia Casta embodies Balmain woman in new campaign



RECENT ARTICLES
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH

Balenciaga channels classic Hollywood for summer campaign
Off the Cuff: Getting to know luxury’s top-tier talent in Q1 2025
Zegna Group raises sales 2.2pc in 2024