NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference last week outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.
During the “Inspiring Connectivity through Mobile Platforms” session, speakers from Mercedes, Time Inc., The NPD Group and McGill University spoke about different ways that marketers are being forced to think with multiple screens in mind nowadays. The Mercedes executive positioned responsive design as a way to serve up customized content, although other marketers insist responsive does not go far enough in enabling customized mobile experiences.
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","iv":"6c497d40a0f8770c523351863d2f9ffc","s":"c8a4f7f8bdf8ecab"}