NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference last week outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.
During the “Inspiring Connectivity through Mobile Platforms” session, speakers from Mercedes, Time Inc., The NPD Group and McGill University spoke about different ways that marketers are being forced to think with multiple screens in mind nowadays. The Mercedes executive positioned responsive design as a way to serve up customized content, although other marketers insist responsive does not go far enough in enabling customized mobile experiences.
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","iv":"72528447705434f230aaa19f0928e74d","s":"874aa8026d3865f0"}