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Dec. 23, 2024
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Automotive

Mercedes-Benz debuts first Concours de Zoom with Jay Leno, Martha Stewart and ilk

May 8, 2020

The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA

 

By Luxury Daily News Service

German automaker Mercedes-Benz USA hosted its first Mercedes-Benz Concours via Zoom video conferencing with celebrities participating as the U.S. lockdowns restrict regular activity for a large chunk of the population.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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