Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

To read the entire article, please subscribe or