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Dec. 19, 2024
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Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

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  1. Roger Vivier enters second act of cinematic campaign
  2. Tiffany & Co. acquires historic Titanic timepiece at auction
  3. Puig, Charlotte Tilbury strike deal to extend strategic partnership through 2030
  4. Ginori 1735 spotlights holiday tradition
  5. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  6. Boucheron debuts first Las Vegas boutique
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The Peninsula Tokyo to host exclusive driving experience in 2025
  9. Dior shares holiday retail activations inspired by Cruise 2025
  10. David Yurman details timepieces in Look Closer campaign
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