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June 17, 2025
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Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

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  1. Luxury is about to have its McDonald’s moment
  2. Cunard takes cinematic approach for latest global campaign
  3. American Express plans biggest Platinum Card refresh yet
  4. Belmond unveils refurbished Splendido property
  5. Beauty leader Leonard A. Lauder dies at 92
  6. Accor teams up with soccer player Kylian Mbappé
  7. First Nordstrom Local location arrives in Brooklyn
  8. Introducing ‘Heirloomcore’
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. Bentley Home debuts picnic collection
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