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April 6, 2025
  1. EssilorLuxottica extends agreement with Roger Federer
  2. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  5. European buyers shopping more often on live platforms: report
  6. Prada’s first standalone restaurant arrives in Asia
  7. Bentley takes commissioning experience online
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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Advertising

Mercedes-Benz, BMW score top spots in effective Oscar ads

March 2, 2011

Luxury automakers promoted vehicles via Academy Awards ads

 

By Elizabeth Zelesny

Mercedes-Benz and BMW were among the top 10 most effective advertising spots during the 83rd annual Academy Awards.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  5. European buyers shopping more often on live platforms: report
  6. Prada’s first standalone restaurant arrives in Asia
  7. Bentley takes commissioning experience online
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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