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Research

Men struggle to be authentic selves in society: Zegna study

November 20, 2019

Four out of five men have difficulty being their authentic selves in society. Source: "What Makes a Man 2019 Survey" by Kantar for Ermenegildo Zegna. Image credit: Zegna Four out of five men have difficulty being their authentic selves in society. Source: "What Makes a Man 2019 Survey" by Kantar for Ermenegildo Zegna. Image credit: Ermenegildo Zegna

 

Seventy-one percent of men feel that there has been a change in expectations related to masculinity over the past decade, according to a new survey for Italian menswear fashion brand Ermenegildo Zegna.

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