Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"f222c4d2c339e0f6cb9db010565baa92","s":"629e573aebed9517"}
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