Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"a61e0480e0e73cfbdb2d0faa65ac3bdd","s":"cd5fe296ca4981da"}
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