Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"76c032bba4a6657b4a30c2738c98b4f3","s":"a4f7716fc7f9fead"}
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