Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"3a5466cbc848808c86857bd7951cb651","s":"9342eefde8a0f1b2"}
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