Retail
April 30, 2020
Chinese online retailer Pinduoduo has found amazing success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences. Photo: Shutterstock
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","iv":"d081de10aaeb043f1ee42b6368e4905f","s":"617e7d36debf4eff"}
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