Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Preloved items from Hermès hold highest resale value: The RealReal
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Marketing

Meet Generation Alpha: The shrewdest luxury consumers ever?

June 3, 2021

Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Image courtesy of jnby by JNBY Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Image courtesy of jnby by JNBY

 

By Glyn Atwal

Is the luxury industry ready for the next generation of luxury consumers? Gen Z’s buying power is blossoming now. Today, this cohort makes up about 15 percent of all luxury goods sold in China — and that number is on the rise. But what consumers will come after them?

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Preloved items from Hermès hold highest resale value: The RealReal
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