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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"15a9017a7a7a3e6f6fdec5fb1693a80b","s":"0f4009912176bc21"}
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