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Dec. 23, 2024
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Marketing

Measuring consumer sentiment can help brands avoid controversy, crises

April 10, 2018

One of the most-talked about designs from Maria Grazia Chiuri's first collection for Dior, spring 2017, was the "We Should All Be Feminists" T-shirt. Image credit: Kamdora Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora

 

By Danny Parisi

NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Bleu de Chanel dives deep with new campaign
  9. Michael Kors walks with influencers in new campaign tier
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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