Marketing
April 10, 2018
Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora
By Danny Parisi
NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
{"ct":"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","iv":"c55bfcc3c394df3431ec88038c53284b","s":"2272e68dc26c795a"}
Share your thoughts. Click here