Marketing
April 10, 2018
Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora
By Danny Parisi
NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
{"ct":"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","iv":"1250e4f3f04c803dbff7659c4446699d","s":"840018422cc38e2d"}
Share your thoughts. Click here