Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"afa8c76db6d4e07f45267fd300d5c847","s":"fb4abe34b73ca604"}