Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"59aff7043407e90b75b43eefde5dee1c","s":"2af8e5d2ef30e925"}