NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"5fd40ccd5d6f92ef464146d7e8bbf156","s":"925c42e950b5152c"}