Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

McLaren mixes folklore with innovation in campaign

November 10, 2014

Black Swan promotion by McLaren Black Swan promotion by McLaren

 

British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.

To read the entire article, please subscribe or