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Dec. 26, 2024
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  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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Automotive

McLaren, Google share moments in time with mini fans in new spot

February 14, 2023

Executed in partnership with Google, school children putting McLaren’s memory to the test in a new series. Image credit: McLaren Executed in partnership with Google, school children put McLaren’s memory to the test in a new series. Image credit: McLaren

 

By Amirah Keaton

British automaker McLaren is taking a crew of VIPs on a decadeslong trip down memory lane in the brand’s latest.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. How can luxury brands tap into the back-to-school season?
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Wearables, AI at forefront of 2025’s digital trends: IMG
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