Automotive
August 13, 2018
McLaren brings consumers into its films. Image credit: McLaren
By Brielle Jaekel
British automaker McLaren is using online video to bring consumers deeper into its brand by creating a call to action that could lead to a reward.
{"ct":"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","iv":"75e7641597ad695e793722207442965c","s":"2bf06465b4284195"}
Share your thoughts. Click here