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Events / Causes

McLaren exec explains strategy shift from racing to global auto brand

September 19, 2013

 

By Joe McCarthy

NEW YORK - A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 yesterday discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  5. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  6. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
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