Software and technology
May 4, 2022
canning QR code on Burberry's classic trench coat in the Shenzhen social retail store. Image credit: Burberry
By Nora Howe
From ecommerce to the metaverse, the fashion industry is experiencing rapid technological shifts across all points in the value chain.
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","iv":"6143809094bec2768ab806ce7c6d0117","s":"774695efe30f29ed"}
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