Software and technology
May 4, 2022
canning QR code on Burberry's classic trench coat in the Shenzhen social retail store. Image credit: Burberry
By Nora Howe
From ecommerce to the metaverse, the fashion industry is experiencing rapid technological shifts across all points in the value chain.
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MXahna5LIxOOaP35mCLDarF16JUmzoZ7tdU1M2hYQhmD3DVhn\/Sj8mv0dkUEwT+OUQhQhelLgn2VU4\/TwmQjb3ag+deV+QU\/Zyd33Y6JsBRfIp6n7WdgeV9UQNdIK+mldH7ybiEeX+ucowtRfo9eezg2wsTneIIMKTp\/2H3cDK1NuIhblDby2jPgmTR1Lcwebda6YHxyC0ms0nDuSLp4cXVryA7l78BHB+QTQlbFN6BbxZPeswwI08Et967lMOfrODjH9cOqRtBVaViFQDmhP9V769+3bs3Ijb94KBmWAJjNN4QBlWVTy2\/loItra+EPEivOPpIghsVn4AZzWTZJUfCrLVqm\/5GDKDQ7ihcHJfB6JISrksim4WPiCB4591FryBbYsZt3MWKJNBOZvCSvYYR1lnCKA7AZr8Ab7kLvDcLJzXAC27UZirvK5ZGizIyCg77h4wOjqT8zGCP9BVEIWlCQXY6S8CbEzOyohoLxTXPFYk0Z0AefD+rBuIM+mQElTLk3+PtuqrYyk3Mio7PU9NF7Fe0WzB\/G132G0GEB3ggInkWZE7KtNljWfJJ\/aakUW2CUQbEt12um\/oIiURa8CkW5+8g4xJSs7Zcmg47J\/hSMnS6FupK\/AxlldoyOvyiveVz91xP8k59AyaBAbUsacx9z39tAKe2N3xNJRPcez3+XGwXYCWkLxV4nYX1+byQiUTlH1w83VKlun6tnP2ggg9e42\/eFA9GgQrvQU3U5RmSGfUYQDmb+4+Jx3yumdKLDFBdEPbGXZyzoHtXznz5KJ9899g\/y7fyHvJrwzWqJoqaXeeUleWbx\/jjdX+mRBTTZ8HsKm7jmRw+JlSl4VWKI93eKXDmGV0q1qDKmQ5NbbNaIB71Cxf2eoKMfzwJnMndB1emkariBY72XLgAqojKve\/mPBanjOHwf7Wlil7mfn32U1cPiVSinALjgUu0das17SjvMPLPEctTiY2bEoWHtWgsxUWfPVnWnVRKLJEXjKfffkpTjKcD5l+vDQr4Vn8y8SFrY1ggTCErQa1eWebYwv0YqjoBJ0b53UuJ0uPEkGcuZNwbgWpAfV1KMnq2jcsCbbiX5aLqNCPjljpPRm1uYusfIkS9ebGb2ro0JtscBFQ1l4ORecsCjzn\/\/Ks0269oeIEs6i1RoWA81VVwCvU6Gukao1ie1wUdBT+1VBi\/8tAlKxnKUZFdOU7mdwuJK1d+m8pnc96YjD88B+xpoJX75723c8WNVzgn\/mkmy5VxBayYArmPAINngn+q359lKvNjC8uXDm7AwoPsGmarflW6s7yALMj\/h5DW8\/c5kfKEkP7GdVQNDRuCYlYw9zh0ejp\/NRrlQ4mZH2CfSYZCwH4+QxPXc4ff79G8kMKHpGdybEY7tFm6H1V3XyMsuCbCVnQxMOMZ7lwd1M21kWepIC+V3djEXYqLtgeuPrfW4L4dSLg3bIw0r+4NVh2yufceP\/cy78mzotJInd5j0UKIDfyi5MuyNEgMe+9ZbIhBWBnwt9dWJskueUhdSB7Rja3zzGwQkKOfYH6GDVL+tizif0IFZ0tyt7XL+mRU0zeS7bNtAAB1s\/rGD3x4dlEaums8oEr0XKbmJnzYKR33H\/AmJHB+BZ5CMDX1+xkmDdJu4vGOMso001woU6sk+po2io\/o3ECD888y1JhBTq59p0OQ736\/FaBgAUEL4A7p4PtweoQ4FIXkapEils7rm0U8WLuz\/mpzrUtrKYU6ATuRhHI8joMSK0535k8dODKKcZd1LcpZ7n34utxyhOvAzuxkxUvWURoxRyZsYmn1Gvwod\/Su2SvFYOufP38NETpF9amFYQiaAA4LNpRMxYtePZiJqCOoiD7xhbWX4NCQslCFBy1OJ79a15CzcwpBTyqH2gQ6+Jwr4\/NqZ1efZ+6jLgW8yeVGutZ2a4Fkc7MmeJeB+SC8soCh2oBWUKaeSXMy3cl1ewjaX1SWMfUZx+XkGB7tMZLJp\/N\/ZTIka5EpcPB69SQXWxHCGLGmmVCeFJ8IfwgLVgj7Z+SNuzKnTFcRkY9ivLZn+LvyMCFb6IOve+uIIWYvHJEkZJv586\/NBKHexLA89Wpy6xVFyhv6R78tNFOZW4zHiQNOnfn4JNvJwjNw13VnpOdEqNy9w8\/7LOWnHKdzwu6qiapWvMn0TgnHshA7bhGSM4Io43Yr0hLhO\/qrVKeSy7LiTcItfCv6Hlisbjmj5TmO60PzLrL2PVSITtTrPGLR6L+jp6IEx093wacyRSEiLhD\/hhSkMQbxKAmFWIjpma8Q3RiLBg8J+19I8g1e2LdJ75FFPjHHok63Z8zHmFDIw3+GUFevNUbFVR8KFsJdQ6uOBd89DJc5dIa+OYd1KzJjuVaA2ZOOsLclMxkW31\/xAD7Wtb6Vb57pSTYuhbcBGiHp4ptrjlA6p18O5UJt1Z235wv2F1onQU4tGFEED+MlzXw\/+BkTCvNZYcgjCtouKEzPvl8RcKOu\/8ZbcT2wpF0VC41Gmpt2CSfCjXuOKD0Uy0y9kmZau7KLPmJxnnWjfAcBk8A0P\/EFH5hAJlKXQoV0s\/jSSx4FMLSCLI086cXb9DO+V3cC1gYz7y\/xuHeDYMiZC\/R0D543xBFTOMvfpS082x6J2cUDMJHsedDKT1mO5IMOlmKBnXWAeVloJr2m4ifM5PbT5itj1VAUR2oE0fptmBU\/+HFqRitjHXUAezVpqRdXEOoF38F6CgSk6yKVPJ7AeJLkkhpIlFryIWPzZq7uMuExC97sOeABTYj4CXXNIbKl5ag+cP9vFYy7ZRVyh\/04R8lORyjOI\/VuY5hZT15bJpOSoKVOqFTZWgoOH7ocNNxV\/6V8BiJ23M2vKAlasqrpFTDa07MmLQ5lCXRevszdG7i02yjvrAqKi3wfW+la9JoKCxK4pRXDu8cKZDHum3iSJZ9W15LsataDHVKwQf05Lk8rHBuhAUqEj3xyYgw7uhAF5m6keGYU+cqTapVWSf4fx+0PdfvWCgYfkQZ4RxTpUn8BL7hlltccNVcukktB81sHK8o3XP1k5fXTaDoROTZPctyA16iTJBBLUQ9rjikAplM43AdF\/X1UWc9ZPIHyrihoW5+Dtl4o3dPIB6fNr9q1TtoW1GvbGZmbYKHD1tZoGTKoHvM6ikc8in64Pi0AoJr3xIxOeuCN1huIXD6RmzrDiRdaJ5sStr0ifmE\/L1WFgRjDQ3QXIgpHqKtZBUA0\/gmWJUwWvKlUFeYDx7w65M8wR6\/Armi+JruzU7nRS4L0xjOO+4PkHpxjuP2ubxAXgE11brBHj0KHtqI3hdAJqsqVhqGxJQRrZwe8AalOwuI7vtNc\/zTqOfnT9DQiNjBXC01NCgoR07MtE2fQtw4\/Urx0aAex+Ch7wZNs8lLb3Fj1\/q+pcq2fo7kw9r38LrIF9\/3VpYkVUBeUBtuqNMtfnVaLuthavR7yctyElkHr7IhZ5I1W41SwoXuZFy4zWrJDlH4VFqPwUBdFh1W2QL4R9XU\/ARGkIU8DzgbhElvfkcitH2FN8Cwo7oRU1BuKkHyCXZL7QKMjeNcRUIpBjHAVXSRMwccks23WWvEslVTsaMwlztQZdQNheCs03olELNm4pQhahgKGHbOhI+cEcKwHBTmZ3bkbNK+RsZkS8RG1c6\/xHm2llZLL3tIugymHt5ata2zJWwg9+P2cYpFVhNeEBONcH+TVHwOS5YVTUuC0HnCGKO\/1VjTVb6dQPWC8MuCpAB2\/QqFg7iED2cZMQmNO1f2FeLbHpjcrP0fWtOiR4neF4iQP0W8+GUaHlK4Nm\/mvxi83Xg2nCRkkC6Fzt4mNk1oEVJRqWmy\/68F6+2sMcTn\/C+NZ0\/FcIIHShHrdCyJvk73+K1pNlv7lasz0aED6MNCBVgZYBsZm9dnHJDesIVdQpamM5XGsiqmqqfxSXsBBFpyvSXJwVTIDvabhQIQTsZqniZ9QjtvOuW3IpZdF73umhmlSwhPX6ED\/rKkmBIdShnLm+LOuA22yGRs6ZQ1bFYuKoqnyZW9Zq9BRwUTNFgpVuJn0TeLZCAI9bUPCZywk8t1D7v0tF+N160J5WKJvhJAqA0xvHlh1jnOUpaEIwM7\/a3Snn3aaQWfjNXDsMyaEsjon1ZoARqBaUGpyv+chHRo9t6Ot0J860Ph5bFFjzZxQYBHenTnsG1mfjNqTptnPQppPkE1s0UEQ5tVdOnkrv2\/4mKJNJtmAuSN5852CdVpaKsFg9fWqV3E2U9Z\/xMY44tH8Bl2K91w5fsN2dUJkxn1RMihJ2bXT5V4OCTJNknprO9seFPakR0HdjtAuGpGhTesXq2Gro55f5mtLZz2tCtJp3rgXzNLl2\/3h46xfS4pP02rQgbtxE+lJym0EcElQQArBYAL1B4AfFDULn83DY1Qe5TB6rLytd7hhd5kteIwzyOYTgaDgesIY3pBiv+mjlbXRj+VUtwyluyzghXAVqx5VYsWRai\/IR7BV8kAVePBJ2ssUan7tmZo87LGZhxnyClI1JiaGFhrGBdAErHxrzoW\/bLP8yz8SpgQWel4iNDE2Pa7Etv7DyKQ1+hAQSNtuClvaHJxuzgKSyFWOCUd1Q2zoCSwuxHZEXhBytQAWc2xAfpkCQOMnuMEfl7e7wvpGkZyTR8o6v\/\/UFAA5TLvcPYWPt+SEh8yfrS60vlmDKvL0LXIeNA7pQfn2\/pO56O5r4oqkcPOMrrigPc8iWKRYoS9Q85e8tJJZBtaFqx3+gLqYQRnDRwUzM+OESNm08CDlUTXau9ZAZjY3nwU4G2pKWokdGf4XiGMlk+GeEDhb9VFyweHR41xjhpGmhfH3D7qdxV\/6xqrAQqEltbb9tJO7cntczOm1x1l9GoW+ZQkId9VbBaLHxHTDvstykvysf4Nx7BAT79D+zTLDfIdxOsHiB7KH7CBsX5UfBrkyDN7mVo2lRbdqEiusaXj2\/lbys7hqB6x8\/bcschk0VGxQiJl2+SDC7M6o4wBUvXcb9U1IetsPQAmy\/s3VzmVl3FSjHWtyDmz6aLHniUg1RyESPSjWwpWTjjcRqMphtXOQrTqqg37Ti5G3GMXl6p47ibxsQm305xzXjQwUgKacA\/wqEKonrJCIM\/ywp+0D2BjTDoxJZ2gbB+jtddyi9MTKA1gQF35QE2mgprjo3Hc8gHuVO8cOR34i9AtkW0gVW9SXAlTe8SmAs45VzTv574nGYed2seCpYjdnUkMeblpP2WkUuV0AKQMbCgGQZGNp5PuXPRwa3i\/wl6zjdiXB+weVHQflGLYzejYABOfQ83unbrK2f1UAOaseTz90Viv0haQ0BDVdMrtP+t29\/VmS415lHVytGJBPmpA0PDSadZFPPihiNXSzRFvllW3fc3svqDLX0f5noPKS2uEjd4T89YEg5x4UetQuZ6\/XKzbW5zIBPP06ha8MwLDGgFqTxSHoZn2K1XdOB5EpYi\/8mLPDeOYbX6+2z89A0W59OVTFU\/5atxIj4OUsh6T9ocaXpFi\/dNNnVtguDnRm8oa6wVkX6zfy0lLvsNyL4QoPc6O5\/H2crqlN3sQHJ2JcoyXoI7OTNE37BosQWSp4ihX95jl+RxBrmXQo\/07B1Pau322EsZ\/IvfDZt2p0OXnXaotLDaP15u9ux7vXNf1Tg+7v3KXOqMOExO7FDBK78KZ9iPLwwPsyzr9OpugKUAwV3BQ4dUCKwH\/OdlMbX\/vMkLiKZilNE1S34HyaEuM+fs1g3drrbDEADhKHGnTRZB9\/QgFzu2O4nD6wnZ2XX4DQzRdpbZXC0s009MzBLd7RKUyBvsSHvIiwjHNqSRwFnuogZ0ZvXr7O5yIVsq+SEIcT5AEd5CN5YAn1NUtv7uun+WQ3xC3V6qyHr2FE2mTCZ\/aOKWEViL8KM6iZYmDFzqVQHgMpfwsBq8C3XHRSRDg504HPEw7a8aLXA6PLtjF2RyDPkLAHYBU+xQsvmXw+klEzftsPFKihV1dpMgS74RjwvPDAXhDbrzUL7Jqf9leLiHVdi2MvdfLL1ketCoBsRymeXfaLbRrOmAVtvdfAwhK+m46ggROzhidCzI0WIY+08e8XATw5YYtR2K1Xy3ieCLcxi+\/Q1h2+lICG8R+yPNrz7X1gD4MD93Yo\/hIuERqvs9LWuNrum5oZYiOVoHJhwxz5H7pBzltmB5kCvBDx1e6b4DjOzcrBcsVVpdVG2D5CNWmu2ZxFirBrG9EjFAyZTLq2pAFOL\/Gpt6sVMi7DbTbdID\/R6wIZekUGA4FKdMJN1pFC7udkmZIRJKKPBjbh\/XvNAVCEYPbixaMVhurQukvip0K3KhacgfQhTtE1oHdZrqWLMRGvdDtGM8WDehDdg6vXchGtT5gZbwW6eGlhmA6jVjjgMkR7VP7dkT+DuZYuq2Rltt1mjgOWIzMs529TF89M0NP+m2OCHCer7xrWjvDwzFUSxmBgUMDZbABu5xVqcNsg2ZuAe\/0ic5nV+2AEgxSQ9OJ0JMMwcTAFJd3H51wbw3ydRbN+DASnQoRR4l5z7vPOgdOXygveGpdGLcKwQfV1dKZSvT5VVQzCSs1pyzAaJih3yDvqw60JojCi13gsZOM95+ucbMxFHzvCCMkxEthZNbHwGjazdImLI9RPBlO9+4CxLuYmFEpu3cxa2ZzP4SEEhwal50eMIShXRzEM9IMrlGiU6JhAFzB2ambi5JUSFiGNq9JaIUfeR4JmwMQMQJUl4b11zmoZcJEPHVJ2D5xytM8NOzWYaZinUkZaW34Tp08v3Sek1Vxxx59eZ3mmI7u2jKq22PcOOlh8fnB0WRaAkd\/BdxqwUbd53jpJSgCZQ5bj13rMYnmx2FHl0slIx9mfBhXD45iElQJ6VkhXWGZKcWzFbU5zh+\/5BvaZRLj3M8sN451neYvhcc1Kn\/63cDKMDyJ9z\/TkxIgTkbQokiPp1uS6raTGY3IByOlL\/\/CZTEk5U4bfZ8fqdy2Rdzwr+7hQFCGi4nWWSgDFuivPQD00lxK7w8sKY6pfpSl8U5gWbHHnLtPEZcdowXQXm\/7+EsvDMLGmZIIokzHQHPZRPKvEbpba+D0J2Ib+qAdyZZ3FZZsf8vvV1dPKwdeI9xJL5leS\/Zw3VYSJ\/yLA3cVdVnEz\/pk5NwZ8a4iiWcSgIEqJ5E1DfGr0WqrWrFvWTjaBX7IcyrHwICfIWAgtInmJKPQWAhShDKb\/aT9QdC8g7vsRgq+n5U\/R7lrp3en5cnQVMcFjqm1kqjpAJvE38q6VdEQCjY69TzLeoui7iWG5mkiT1VG5GQZxIc\/+Ikg4MBFrpqdOHVDx+aFGYRsp7buhZ6koRxbR9dDsyHMFyb3277fh\/k91AwNkVDc79PR5sMk08LNAUIzPKFJ6XXFMLVxuhCGu5XbIiDnAa7Q\/+0sXM+zOzXzfBtAXAX1M1mVZAs8mj2WWqXS+37egRc7TQtotpdGgzqVpZD2ZP3foq0L06hF2A3mOQNPIDNBqe7Hap7RhycxyzH939aIPMmc8tECAvORVZlEnuBL7LEvjqYk3VS3Wx7Uh6wJSUng==","iv":"41ecdd6cc2f834058c901af5fd6711b1","s":"9a8b67d65ac2471e"}
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