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Research

McKinsey: Perspective for the luxury goods industry during and after coronavirus

April 10, 2020

Stabilizing the business during the crisis is crucial — but management must not lose sight of the longer term. Image credit: Shutterstock.com Stabilizing the business during the crisis is crucial — but management must not lose sight of the longer term. Image credit: Shutterstock.com

 

By Antonio Achille and Daniel Zipser

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