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July 11, 2025
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Apparel and accessories

Material connections underscore Loro Piana’s fall/winter 2024 campaign

August 21, 2024

The campaign is shot by Italian-American photographer Mario Sorrenti in Scotland. Image credit: Loro Piana Italian-American photographer Mario Sorrenti shoots the brand's fall/winter 2024 collection at Inveraray Castle in Scotland. Image credit: Loro Piana

 

By Amirah Keaton

Italian cashmere label Loro Piana is memorializing the motifs as it celebrates its centennial in Scotland.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Hermès makes fitness fabulous with Hong Kong pop-up
  4. Aston Martin, ELEMIS skincare join forces
  5. Luxury Unfiltered: When was the last time you truly surprised your client?
  6. Schiaparelli exhibition coming to UK’s V&A
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Chrono24 names first-ever chief growth officer
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