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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
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  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. LVMH charges Jonathan Anderson with menswear at Dior
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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  8. Lamborghini shares tribute as Polo Storico restoration center turns 10
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