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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Bentley renovates countryside estate in Cheshire
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. ‘Copy Nothing’ campaign defines next era at Jaguar
  6. Baccarat pulls incoming CEO from Printemps
  7. Roche Bobois furnishes boutique resort in Turks and Caicos
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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