Luxury Daily
The authority in luxury news.
Nov. 13, 2024
  1. Diageo launches new division for luxury brands, experiences
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Loro Piana, Harrods celebrate holidays
  4. Rolls-Royce brings new showroom to Abu Dhabi
  5. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  6. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Manolo Blahnik opens first Shanghai store
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Bridging the generational divide in luxury fashion
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Diageo launches new division for luxury brands, experiences
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Loro Piana, Harrods celebrate holidays
  4. Rolls-Royce brings new showroom to Abu Dhabi
  5. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  6. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Manolo Blahnik opens first Shanghai store
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Bridging the generational divide in luxury fashion
VIDEOS
More Videos

MORE IN Commerce
Rolls-Royce brings new showroom to Abu Dhabi
Diageo launches new division for luxury brands, experiences
Manolo Blahnik opens first Shanghai store
Burberry appoints new chief product merchandising officer
First-half sales at Richemont flatten as spending in China recedes
Coty beat last quarter’s luxury slump with 4.5pc sales boost



RECENT ARTICLES
Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
Diageo launches new division for luxury brands, experiences
Manolo Blahnik opens first Shanghai store

Loro Piana, Harrods celebrate holidays
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
Rolls-Royce brings new showroom to Abu Dhabi