Automotive
November 28, 2017
Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati
By Staff reports
Italian automaker Maserati is reimagining its customer experience strategy to boost sales and brand equity around the world.
{"ct":"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","iv":"bca1c00836541ca4cfb60e1a3fc21692","s":"2605ad19d3dfd77e"}
Share your thoughts. Click here