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March 15, 2025
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Marketing the new Range Rover: No room for British understatement

August 21, 2012

 

By Tricia Carr

Jaguar Land Rover is taking a no-holds-barred approach to the marketing for the next-generation Range Rover, the first redesign of the model in 11 years, to outdo fellow SUV models from brands such as Mercedes-Benz, Porsche and, soon, Bentley.

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  1. Audemars Piguet ventures through time for 150th anniversary
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  6. Donatella Versace steps away from creative director role at Versace
  7. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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