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Dec. 23, 2024
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Marketing

Marketing planning needs a makeover: Forrester

April 6, 2018

Marketing plans have not transformed beyond TV. Image credit: Printemps

 

By Sarah Jones

NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Global millionaire count to increase significantly by 2027: Agility
  8. Michael Kors walks with influencers in new campaign tier
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chanel divulges history of N°5 through Marilyn Monroe video
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