Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"9c635120c638f9cfdb0d78df412a3c64","s":"ef96974c0f823bae"}
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