Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"ded822fcba4145e071b0d39ea3e2ef61","s":"bce32452125a9137"}
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