Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"10fd3b52d4c713fa79177a78ee31b1cc","s":"78730e2f25f196d8"}
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