Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"715ccafe9c9947e9a6b417af114a649a","s":"b6c540aaa2133d96"}
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