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Marketing

Marketers unprepared for potential recession: report

June 25, 2019

A global recession could be on the horizon. Image credit: Ralph Lauren

 

By Sarah Ramirez

With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.

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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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