Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
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","iv":"ffd69926e2f00423100b559dd6bc1163","s":"f61e25dc9c686d41"}
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