Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
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EXYCOUektfD7VxBVDeUMGAMZNtfNP1M5RhzNdB\/OhNn601Nm19JRXG5bZfZ4Wo9JsKgykeJRFKsyhD8LucqR1JO8L41qa0\/qtdUP1p0ps98Skk7I3IZz4+qPw3tsSgHui5dKvC5JdsmeXKdzJ7D\/+3AWbaHtu2O4bq4CpoxQumAyYKHWAsm3BhaFvvudY8P\/pRvg8nR\/xTN32EsuJ6jHLbLGAnWlNcJpTkc2hCbzFT1oGG3UKD+N2blMAT8NKQIggtj1RgTgUkVSv2f+eRkMj9ucH1ylE724j9qsWlnlIW9UFpADj78mq0A07GJjKaP3hCpN5HB0n7dusVhpWqZmxi84w2noac0hVmpjBfxT+HAJ8Up0h9KsJAZTtTtClaxyW42gfIWZhUn3EctQpxK5MEV7IR1FHHmjJHZWcnv8z89TWRcwz1v2STIR2TkymslhfkyJuemgEz9oq7wNUfhic2SjzI21ry86rde3qKlQJ2fToOWr0sFWYB6MNMyvw6VVyrvFQCzofySEPMAQQ8BKCxEeZEhfWSAfhxP4jRi32ILBX3oHi7Ftl\/stNY6OlcKCL1JbkSOPhRihNPTTrVq20EUpsVmKfpA1qRCxVCKGq9dSVlEjs+eJAr2YvdOQRQGiYoc8vpZ9nXixJtPJyYjZhtD7kwuHhFCzJ3qi4PXUj\/NJBEum19b5ddRWDgAW8QonNwPhASmtq5QRLU5ioaAA1RP0BHeVzuoUUO\/FsofQQqSg+FS3tJ3oPlOToCQDVnNDYOam75r+BrCUqNfTDnSSZfxEdv5Bk2jpN58dUTP7p9mbcGdu2Ca7FKIexFQMxtAgE0rc9hHnfgj2RrAt+bdRyBBLkuyZCsWE\/q\/fGgVKyZvmAe2SXPQq9AV4UcWRCodevsrO6GmRwjop94qgkOSsGFdneu+GGkpxoFywEr5TS4IL3paODPDennlCE\/4CyB4zTpXiIJmYJccVupWr3bff16vuri0ANJcawjuEs71EfZ2BRhsSCsv9zi9y8fTQdX4gaYBsiQHoD8xi4ntlzAQHDgUWg5j5DcGjswjl6WLMkCoPIq6MpJv\/8hm3KBk0SVXkWiOGFBm7HqxJT6MgSvPWeh3bEgbhlk5Gi54B8\/WUG5s7o5aEDVp3Ptd34EX3ruEb5J6vkBERizEzC+7I8jrJY6zke5PGGHYZWpeZVy0bBlLmZIflMdYFHRGQCTeCGBEm+ekmlluNe1z5NOINxBkCmPngj9fH9aXlsKnUqn5smDsPlT66nABC8o\/YFRCseqNnVCDG0YDNhzb6rSWm2g20OEhzfCPpk4PdrXNw0q7R4ms+k2yI9fLFWHgK6IirYOhMdGi7kPkCUOCEo+1Ic6UeSdd8oP945E\/wHp1T7C6L9F69e1WnToZiFxKabo5LAnC7ATH1q3Jh2WyDaEyh+XPAur8xCGevH3BdLyc9BTjULOA+KV2eVAhGPPGFz8UsOu9Gj5FoqWb59WMPjmPnVcWBM\/DVReUVPkM1FDtn0rN2jJK1QxNr3i8JRtCIhb\/rsXHByP7AlMuDaRMRtYlRuBeRjrrIc7sx3CmcaosUC5cL45LmIrQgOPKc1oEtZqUxTDn746+Ot5OvJQdt880\/Rpl+504xFeWbN7v3r+qFAw+2YzidxbcarXtNUITYHhmgOB8AV9F2QDc+rOqu0KiQMWyQIG+q5qYpWewMupratWDC65KHhladZOEw2uWQBGeuym01H\/I78X27DvdYsZJi9j2WL5BicX68mpENgetzANqq8Py8QucIL\/AOEhHw1001a01UEgJW2uta2p0BUwGbKCjy\/aPjN\/xBNj\/JTiM+AyAD\/AORUMjtNwibW\/udlYDHZUHmCuVMmj64k5oTPffY6HbmSlxnnnfRZvn2fnl18mvACZ9ngOsqBiOzXy8FRhl8JqKX6cNpDvsjiJ7RrSP+EgzWp0WZRQPIA8r0qxlYlWDz+D5Ak3ffiIWIsoBvnVBPkGx0T9zVIZhi2wn2um9xPwERqSpwbaHF556THnUAGMZf6xpE9K5eWH5b4SoPDngVR+XCNSEZRbAMoNxNP+PpcI+dL7sTo2w79O6PpuEoKGL96wC3dPyAZ3VZGdNdOyO8LN5kDNzS6Xqk8FLl4M+kHzDiCrE9PRAMsQNSX69\/JwWMWGxDrkHqXe3LvWEMqXY2dt6hDkf9HwOJOTYAaUpvRRWU3WlDHwAYtDdBM5iKMOxAHSZkrwXaCa6rO+hyNaHAXHxSsZzrJKEWRjnBS0ouTIZWZ0KBv0hpnhVtxXzcU9o2HAFKVYDRIw8z+FPVKpU4VnKVREaieWzOJy2sV8QA6cXo4appkCrZT2Xgh8TKrfNhfiC3F3FNWVU9s+8Djb7laB2qU51c2IdfEtu2JMAWBvgwAzZpbtAk\/uVxUDKE7SPBHWm1xFI5OYn3O6DH6hKB\/E2rRmMS3sG\/GzebJku59oS4yvmIEIgM1Xp6Ultatp2S+c1nxXkk1GDHcI9gb6SBM2toHIE4IBmjvAr3CGlVPrPoN\/RZXbujOLf12PAACeoQrfHoGXIHBwfl19UyhTGahAJx+91ufPDLCxjQfPwSZ2Qvu1j\/aPcqjuM3izMPZgPO0Cv4cO\/cRzijGDVJsJZHz+Cdi\/tMfXq1vZyTETleX5uz4PRZm\/VMoqqOJaAF79raqjnBoRJg3bLxFXEM3AzgBpdaXB82wp5uk8JtXNzmspFNrro05wD4xrRxxHDsjCfhPrzsIp9Saznw4sxVWpAme5XeA+UgE7JoM\/tynyOvRoMDj92YZK07+D904VvFyX0g0LgCg7AhbfF9pyMQpMIhJq2xtowOZMoMkW34XD3uDWZkgzkENFj5HONs\/KqvHRgy\/+jK6rus8mIK6875VOyLJ+ayEtpy98vIsvueo+haXCfzbIs0ZCkj1iMBdgSJU\/QcBPbm9c6gALGjEXfNPB9yQkJewkVRl5nu7xomvwQRJJPmnS1MLJP5ddmJsMnvpIWFLa5RrcWcHX8r4FoXKCFFHnoMgmy+mhUDnwK+ZDV6bB6OkHC2cmzIZi\/T0X1JQadW+V\/vYTFHao3Yzt8XKDh+vF1ZSOkGwfOCzedHntpUGFX6I0MS+ogJOXNSkr9YtVQUxhVr3jOY2CNNUorHO3+n98g3mVuoreisn7E9TOKPGy38BR+XsvngNusw5HDDEPdZp9NUcdxrSJeVea6Ri3Pqms9XgkFM\/wHUd60IHhs85IdbQ7m4zflH5RErLFtkNyNujrNItv+Zo+psj47\/svfEZQauYHVb0bTsHL6hPyuAwr8AuVGNMq0a6l8vbiewdM6Un9SbuJggGchHOamuk3YCisDHGCdJcdzpeqvqHMzIHXe6xQ7PMLFjr2dF1mRc6IzCq\/+UU7WlJ\/CAehltHHPOAEkeB4Dyi9OsflFEw1V+8Sa0r\/WTwvSk30Q+b527S0t\/ST7wpKPdjEI8+pB9dAhxfHQ+Ap0FK5HwMfKsmkKpllTxYCrJ6pJKcobAUjKttmO2D4r30phRT7QU8pb7v0Ac9QxIRCe7H7hGqj88oCxAGKZRiuWOakq\/SF\/wIGLQWcZXEZHIRwsCW5NcQhM3Gavr4T6te0QjsjD2zMqznQBHx90yW8q\/dUMUZb16LPpbfxwZsAqKPlQzYMTb0LQFvOu6OEiWhvACym4dYVLhhqybsZKaVKOBoR3APkWxeTrhPBrFvNJ8dzvhgteyiWntUrtYnOh0WHEHX2mDXKczEsWjL5fGetTnxyP0EzlwsRETQ5obhSlya25gv4m8xXPZWbBpsS\/l78RaUf6X+BDTBw64bR+gq2TRPWGO4+IbSHRRQbsiVZswDntQrSPXM4hPd0mnZxsonFe2v9XDsdQB7YOqeg3QJvJsdLK\/k94YPf+UY4Jv\/Xp\/bcfm6kUMXqtlR9RKgxotwihJHY\/+C699Quu4sEM9gjIhgf5sHspk3fr6FaSQzdJP1N\/RL0B\/PhngE\/OPECkwpYGYb9H3Ft5gewSP+pZPctyuPusdZpaaRQABjPugzGyLPKN0\/iRrICepcPBRyQYtbSjTlKptZSxKS3eGXra1JzU9rfuNTczACa2wRzV\/PB5ozwhvubZ2\/\/r5BH5zM5DTKenG8jsHMmMQn2zgfBrqusY02KJxFTfDNuRankAUWNmRpTTq868JqhGPi0hkQqeEPiDvMw51VCJfGFzAskMC1FuYjypqTMcAMG1j\/prd+h559dzvtx2Mm\/NvJ7pcODm\/zA+Km2F7J0+PsrENkbHWlOsUWpHe6NUi5cIpnqyGXejr\/\/sT5+XdYqurFOOYOwpgRei92fRwIEqdVNQc0b9PV4ycx2t5gS1b4FECvhPHDYwyuBPq03blCXSS3RQ\/C0zn7AJ01cN41EBScK0vQSRZIEeYOJvyFKTeYckPKvUc5hUu5S0Bvmw1NoQLJsEH7xU3NQNcs\/OCmjF8jjBOwWg0rUVLg7ncFQ5MKsEyoYETfqPUvBU9pAZ6IgmxoC1ZLyNCTYqa0EJv\/1K5TFeWQMDb08fg+vJCd04DHhE4\/KvXGusgu2OVu4EaHSPBln+tt0lxtybgly2\/UtQwN8ljoyYJwXBXwLgagkGMkp7HvEo2fLALn6K1LveG4UMw7WhHdosZIDJvw9xym6LbDXoASYGU3FP2gY6hQvnymzj7uPIWMcxZJ3IFf8K7b0OdybIvlZjZuzPufulI1U9fQZbsbi8q\/jWnviV55GP2xWcJsWq\/YpDDT0+HAhQy3ZU0viPcJUUf","iv":"7c0ae3bf74f5fd5a46ceceab5fea8eab","s":"8eebbed87970435e"}
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