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Dec. 22, 2024
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Marketing

Marketers that dive into UGC, data will win out: Brand Networks

November 3, 2016

Social media is influencing purchasing decisions Social media is influencing purchasing decisions

 

By Brielle Jaekel

NEW YORK – A Brand Networks executive at ad:tech New York 2016 detailed that social and ad-blocking usage will continue to grow, making it imperative that brands leverage data to create native experiences.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  10. Quarterly sales down at Versace, Jimmy Choo
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