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Dec. 22, 2024
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Marketing

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council

 

By Luxury Daily News Service

Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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