Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"79fc4d820e1452cd63ab9aafff5a40e5","s":"d2d2e31973fb9f04"}
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