Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
{"ct":"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","iv":"843cd4a1774b96a598e4b95ab8c657e8","s":"de42a800e8797165"}
Share your thoughts. Click here