Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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2AXQnFI5lCn4qAzWkflKXH+pEr493p\/DX31cq\/3+PZ3TYdh5YZv7kOY7dm8Mbg\/T3e\/e4TBnjIfjG2uO5+n12VYXQVWmKqEknJgdlKF8bV9IL8UPUerbYdSYmAdYjrSGrECBWP18R8SghOFxQJ11JcHyFMCNdftVK9L6t1dXpiqWVcPXFOdKeA\/Auq+F3l2AWIskrqNg2\/i0pKv+2ENsQzlJGGCQ0Hw5CCJzrpKAMVk6C\/OYczvTzNUhAlhHmX8R19YiA9m+SNeskIY1k6Ds40kcjXEDHHj\/vljfhIvKHQU+vsAX9\/lvVyWraOFawWlI+npM88HDQDb4bgE\/hzm1w3Vns2OeXKEBopgwLvU5MgF9b1\/USaTDANBjIgDQHPoUhWGc46ZbIuydRkkTLjIpagSnSxQVxwQbns+ET2OS3K9DPvHdyEHOltzul32DbpN351X+TgqDD6yVqURBQz02+MMyyXPZknq0H8ar+yb3xu0\/16xi5vokS+pgindZS0ff5SH1u4LXEQaOoKHUi2D4TzfkweRMiyFLApJEA5FYzgr5UsW8jwQGZRT849AMqI67WTKtNhc2LPs64jmiJrYKcguyWpNl0K9Uy5EcWFMSD4fcSwkXqhLbI8vbpVLRBOckPf5cIXIQl\/M1Rur1KTGqF8onvglJnorwj9B0PAYt1pC\/8JzustY2aLnCSTXMuw9ZJp9fI\/Gs+QNPWxodirBmhlMlf\/GSi+yZMBtwVxTxIPJx+mUbocbSWEYcpiAf+51op3gNxNPert8bDrdrdWq50MPw5iXHQeACvLavWKOJ9X2nYRWH+t032\/OHqm8\/8OE+1J5Ud+eCKP9ctBBxsC8HULtOcERfx6ovZvp1yGnOVhooNUccZZnGBkpYHU3jvF7wSN34m6WeUwC+ic4yIIlar1x1FuyXHHP4G3+\/sS1n\/Ip\/NYeTFsEIGI2lvZ20ZX5Ny5l7ld4nTkysFVPUxygl84wocUo0COfACTnUbVfTd5az1jGKO4RqGiyGds4grCAHPrB3vbHGJrFzPUJ1NrTzg7j3zD3tb7hSXA4KR2BaAzzqKxOM+YcoKRm92RExh6O9KdXxAOPmVh6CETYZ6jh7bT+3waHzWfZAFxKnM1UYP0m0hnjqvjCxaP\/HgzYOIwcFZrNAegTjXEoOvMRMtw5DK\/JSCz9DkSKwF\/sfePwmMajOP8eXocv8ws8sxzdETBM7kkVnnVOpKuhFS50K5MIPJKPTf2l7d7uFffFJcEDvC10qfXmicUjKtgkclO9DNgOQQq\/6TzHUqe+QdfzLegchi4ogG7G6DWgX+ojfYbb+rrq4yJOwvQUZnMKJ2SU6j2kprZ8F6b+Zwzxxcz+0QcBpILYRVVVR0xqJWHb7Mwe\/oRzCc3jpNyKwEWS65RRnNGsLK3FKLzZFWbZDdsC8DyemfDRjflfdqsLRspLm31rka0lwxmoHTc18pqhZgytck56EO7izkcjsH4Bxs2ga8Bn40G0UuKyPGW1vpB1XItXXSyHsh6Kwi112i84+w1BI\/jKkJ2gJUYow7IIXDE11MYSIPKeKg6FHc6vOxdOI0oWafVXIBsQSDAKgTXkaUdgWVIJ7zanZSUidT0G\/VM6THb+G7OURi57TpIFBMVDHbD2GspssXNXowioav+bEM+rSE5DbGsL7iOKCWFbPCXlRm\/8xNsdCcjV8rDKHI4bRIhGg4\/3P218kKt02w\/6SdIMB4cJx1BuNvuJ8jkY\/uGEmww2Xf8Cq36UJeHhGIekw7uDi28ajekEdb0UYmJ0NF\/vK308ZonmPXYxewJeCBTpJolCAhE9Iy+7pssf5eTcC+l0R5EPF3oXlzHACrz\/C0YtmKV\/fUIaZn1lJkuYkYW6tR4KuaA5\/CO1tH9TxsnndVZFZuLX+ZyaUqKrFT7OER1bxp6xTaMAFUZyr2j2hHvGjBT6WKSYBspQoCbuauszd0Ch7ef68\/k+a07TzR7awM6pVH+B\/BDQ2UpfKskBX6p7HdKzFdSpGzPWHzTRdoIuyAzTeZC7y7O\/6wQIh\/1Fy1YYRw1VcKZW3E+bc\/ca5SO0iC4ktADQMe7YWHsbiDvH1NsYQxQtqVgYQjC3fR8YrUfawgsiRw7Iz1eUckdGlSEvhClb5t7Kz1jaGRqIpcxrPj8zn9+1+bLD1SrFqF\/Y+ozCTMNEcO2q3oTsfHwqjeQ3andiw8Pu4yz0ntKAG2nz9XfkbS+uZYUIzdTMIPZW1jeKJNiS7wUzpGM5ITBcUJApYRJlJ7HyiEskWCUW\/A\/5FVMX0vxQOMKfuEc2a1RmJZzjNzEofla6mvq3rIYFfqmu1745f2W6jhvuZX\/y+x5CNmYEIr77u+u9A80n2TGBB8XOrlN1wa5hEhEYStCYmtUs8bvK4+YdPIP7ig7zeYXgE8xxhtS8JKcRF3bRf\/7uqipS82wTjF\/\/O6MEHQ3pW4sBGzY+Uekm3OqWv1PiaacXlXJzzRMmwCqDYmOjJGMysFn68nsXHOLjrG+0coPNdtNSBJn2IKEXhOoZaxBCGqJB2SqlIjEWFLR9q7dw6fwaGafMyinu+\/uDdA6ZsMoCGv+NYtFsyNv4XnJBFA+QyoNpE0lDRZjSov4rz60aSE+l+3OO5Iej4N\/cpssLQiOeN0J96UKTdBlLAq6upjmPkSjx7kow2t9TsxvSzuJkurTgyso+PNi+v\/pEJ9N+kNzXz4YqMNi1y1IXPM7hGUtd21g7a9ZG7mwIeNsq4P3Le16hO3IQVqCvMM18v\/CKO9KHmNj7mLyg6ONsMNFsLCfoD6WPhtYdBG4cO0qsXtNVTocKmHjv\/JZRUIg6rwB4O0HTJUAWvXBVeoKSSPFNcDwJPNWcym57i6Gc8ja4DP0h1msi8meNjaT0cugyjMjoqaDqN+3Tl3N3kyBhrWTfVzI8Es3++HPvFqOs5V0IqwwkJoCS4Z12BjxUnlTfNRSNQkB+mP17abRVeeiMuN4n0exViWpWpCS0A19+bkOfooxjnDRh1Gp+GClbzFKzx4msm05ZnPjd2zDEIlMrvig4t1dKk840fZZbgdEco1xGAvezYCXlZIROy4R5UHQC6v6mrgEIxUU0wvbnlNLN55WNzWWwXzWlWMbNM4aXPhv\/pZoZljDe0KoF6qhpGnqloWJITnnRL7Qy2Gf7nfN8FJ7aVJh\/Gs1tXsrAVY5QAfuQRj1D2ke+ca3Nxj\/VgFAdnnHs4sOYLOxD7D0a7S2LcKjIxm12WHsklWK5iORjFO7rLy5Ky54hsLGm8UMLJ2tzSN6h\/u12\/815u6q141yPKyigVoOORQvg9zR1H+i3nS9hFkH0BqCrohjGKb01lBoKCN+o5yOQtJMppv1EM81LEMYswuXDCS6PaEPRXo6tDp3oHlbwmzKREb\/o3x8JmxmAKr11wraAasrGtdzelucX5oZNe51rc2yc\/Gm5C4p0miILuPvUUmCzwlybSFEFsEGmutn9xvzT+\/Vct8SFJqI8IsLZgjG8kLvnNPZ6tGViuQli\/k+dVm2DY7tAzMT15YugSmIh1Y9YAuEcuutCDw4I+iU4\/i44OLaATTgRGEqDq6BEX9m9XaYpyIi7plS0UMMsHuLdl+XME4q\/YjKoBeqHip\/aBWD1lo+V35TUocl+eyvQ9AfICd8Mb9ZL6U73NazPGCGUxhPvm044r+GnXp0DtF8aosFPZmqB51eRMbkWgzwBtLB9TaDOVqosEooMDIZcsiFM4d79cIi1eMfN9APROukYwSo9RCPvPxQp0rUNGRlC9frEKt\/LOo2nzv+W7eosvVy7Pj22UXA0ptnZ2yNE1Pb+5cldZLvoc2EGWGWKlqBBzQacI3zk7qqxnwudIrfdPC+sHGYBRPKA25HS72wnYTyFL8rHhFCJP57pf28kNcfdnxNcBNlwb3nVnSKEUr6Y1ChYXxSY\/yBnanyVLdrNyNVfV2INEi2PmmNHp+bNyARuVyAINvh0SALhapiamxAdnYCefKIVO6utoR0Fyhwjf+t8oiUrpBEvqtwf0OIeRytI6A1az8ZA8ukz6WiRHU7YpXJ2iBmx+1GptNol2MGkUmg6b8vL8bwwP255XIo1fiGxCebNJzNmi521PSFs6+S4u+f0VKjA3NYNKvNTfj2x+8aF+Cn\/6+SOefgYx9DX95NuO2CYTN9NEspVb91bkWifEAkKJzgdnm6jasa4kLxUOQQXeTdQHvEs6mVkH7+INpn4nARgZqhoAzuKpiT5Oho3k9mqsDvYhlt5dmbYpPHxkpgkPg0IHdUN3pSdQRj5wHgeFh9pwIK5wvvQ0GtCZgchcHe8PI1TRrvkcpvtfoemdQojUhxau8QXp6jKSTGkORO3iRxZs2zIfE0aKOi\/Kf7U+l7tWUSGgGaKoxvxNddoO1jw93q1spFiPT5zH4T99FeoVCWJaPIfyiac3RUQR0DDiJenyPzZRu9Lv32FhwCd0eNz45SN37nPzNLV9pQa4pzhDaT8IocDDPvxmkZCg3DBl9nt5kE6p2EghSK18PrzYFiYpZ5jIKv8StJbPYZXs9LNqg6I0\/EpeX5V\/ohefc4Wz5XAmq\/ZbeUOobVsOKSjpzPPxk1iT+GtbhfCagTU3jmKgjLnDH6YfRa1SYq+dHjvXOA0zLX94mkckRbZLTWjYVR2oIpXVwXgaDp+cdJCgnRj\/3BPp5tvploS9zbSheKIxlg4+qPRO2EALMk3J0q6lNRpMaW7UjNODpLcnBq0vcx+yl+7ZMw+7rmQigFB4i3dzO6K9HbaqjCOZrT8jIanMVj9bVWyQcX6MndwKauWTBMuvM5ki\/XxlViQ+T66gwWz9lfN3UbXZ8BSs4jjUOfAvQMsRGZ8J\/ML0+bDv0jFtmlL2FC7tJTDg0BT\/wszbdAGY6566Ea+WjoUOB6haIWdX35a8ACku2Gc9nln2QSqYYsl3dLFTJTjZk4fRU6dkuaFaWiQ8XP50KltIJ7QHB9JNXzL\/LX\/\/Vv+FKsv7sqhhjAxSba27wnn95HAO6HJgMpKX1VWl6sj00lnDF+zTSNlqUqNbmMGto4q1VLCKE5pP3sO1ZbmDzxebyX\/4rag0akfHs7qtAiMhnV\/zOgksrwwZZOlc5ZS1tFXx+DW1iuGrq48sT3hgwXmHCgUDr\/7qNmr5Yad7Kb+XWMQOPxF+cQmKfuSZjZGIuuxGs0bOJZzortavF6z4fGTCKcEF3KSkHGB7fntFrv6IRcPjw8mn5UDFWbKsXeNMMeF9WJxsRRo2ncbUQF37kYJG\/z\/qPVpWGTJqgYTjFapr0T72TC6bWQmMZ8DW7Ci0EZwJ8ZanvwFeaDiHldlkZ43H\/GCexZ88zgdY4uep4rGdbWfK4R5r2bJljJUVC7oID9Wn60vhg56et0vL2NlcFb9ndt9X+x\/KXh4wOfgmo6ve57kHp6J4h5WUxM8v7Jv2KQ4IuTNdzTXMnHPBTMU0+fhpG3PHXVy44N2AhYercXYHzvpusQqg1xmWC3hdVA==","iv":"c45054363a6a6a6866beae2a1b171ba2","s":"926c7f3c6358d401"}
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