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Editorials

Marketers should prepare for Plan B

August 15, 2019

Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism

 

While it is no time to send out a code red, luxury marketers should be prepared for a slowdown caused by geopolitical turmoil and trade wars in some of the wealthiest markets worldwide.

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