Columns
January 24, 2020
Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
{"ct":"OnxfyndE1WY2KmItOFK4zs8KwkqzNhu2jOhGw3l6K15A+BzWgQ1aDFGtDIjkXMr92Rs8bWiNzr38ZpZpvaKObVNkEkAUUoZdDr1zogjn7\/fz7ZRr14zOjjJh8WRIeobcIK0nXZEOUU0x9LSo3J86kFLA4mCXqobPjtngSessxpVE6df5BXfGenispw5BKI3Rq2Pna7JxQ7ilPFzeptOYEyU\/ZAHHfGfl9h7Ts0k7qxeRQNnLRTN\/nfNP2xi6z8QqaIN\/yd2HGvAHJOX82\/9VUh8RL44MuML75bLqnf8v+hS61IpfN5y96QyRId3CHNV5g\/bP0KvhYii71q130bTJMK3tulpXmtZNxNuriEhI0YZPC5fYJa1s6ozVIbiXSPOOrmvYJKtCTOzSV15VZl9xuiwP\/g+g7+OFGJuRlfuGyw+GmuES1ypkqY6K+nBpprurM+XU68Kd+1YUJPvIg6vyZaTtjRs8drQWkjdv+ar6LKnH2+rziMMlUcu9ETezANGUWCJglLhVeRC5VI51f7l3Pi1zX1klKW3yGX1W\/VXhNmT6+c1exgK\/9nps2DYxc7VgNiceNwpFPJ2zY2GSL1xCv+zGR8LTgMVvcQqGTrUGi8vwIHLsPQdnG6UTyq1DOVI2lIv9qVZRWxtu5VAPGx5JEwdGvEHs\/HchSeKlEdKx6XYn+Rjtf6a\/j5Pt23WCSU5EkSLzLbZMf3cBhh3fphwd27lG2uCvf1VxHM7FHbkxlnYHGUuM0ihRYwkEURKvBbmQlybpFZVybjpCKTIwYILZLGHitfsZYodHeVMOnS0tbFliDjjGKRKnGMrtgnYlN5qPaxU4N4f68oYZB4SNk2Ipp7gkXLFrJcLbmQextJ6cOjH4ADdb\/Uino8YWVFYkaL1x8kBhlaStaCsDwcqAWhZPF3mUmiigQoauabSM4aReYpBXbSug\/9mBe1kRFLaGJGZSJ7PmTOW5\/GPQw4\/taHVzbfKmXIxF17NE76xjIm7Uurl7cwib4apjY+0Ot8+jhFL44dIzFlT3DQiQwO5fe9knv4dfWI1SYhVSTyGVk9UVvCHfzbkHqiXx0eOCU0a5F8eGzGFU\/ZrMbWDF4RsHvl6kDq9F79aaWEk8ktW5mh\/x4cOjAHQN8hzoOGURJbzUPzWpmeQRFUDiPCfZ1DugZRifTHIL7XKF2xFXdW5Co8RK2FmwYHHVMBxWraZlb8Qx28ig\/s+2EzlaBFMnI+eiKdUQnAfV1qOYAbkt0dIgg8xgaiL1Ffi81cUmzmqgwdO9JkXpcOM\/2nCTfacASsAj+oCQkm\/Gd\/3zCpVloL56oIXj9fhIOMbNRHeH1ZK\/YESD7dWU55mnPN4KpfDIjv38tA5vpbJ1s5HcITXD120NfFLKtC\/yRgAq89hCDZ2cbuQ095CR50wqyIQs701Y3AUjlMFfsmZ3Eg6VdZvoTvW0B\/xofhVTekyARBhI3ovcqD\/LEKR+vmCeVKabb0crEGCs8h10UYo5Bllq32EaZe3RpuNwK15TfSOu0Ca17Xu4PyuBKjOm55dB7yFNfrj3MGoqyfA4a8Uv90ABDn4brdcfMsvgxhuaSWpxKAZMXxfnRlDXkJHXr7tAvQM02\/B++6Ij\/rEQ+iBBzcRweXsAkpbMui6pqwv2cFHYz5HDS6uh1es86Uo1K+dza5LEIRK3vuCT1uCnU05618G8Y2KbWDm+vxwhsVxo6bDCudcykx5x3ITEUklYMl\/\/IuEuIgqYmt0jrXq35d26f5z0gF8H\/CRQ6iDDxh0XhiE4nVmR6fSPlpsnIOxvbzNrZjy4h5P+QU4QcgBKmLil04ubyWg+PiXWrt1bqwlzLUcpBquDFvuI4y5UJtgBxcgMIUvIHQjNdifyC5ZrrPWKETEdyqNroB+06j\/1f14zjZBT6+8GgT6xi1pKQzchlFTNP3TrNZ1e99sS84+VWzkYystFp6xGE2Mzw+NsieCU63+d1CTXr6k6cnQfInKnMhto\/H2YAKproDhwa+H9MNYdniRPgT\/rM5haTICHQyTa35JrYAixnQmF8xo5QTigNT6AMekVjMupt4QnmTv5wRPb2nGVHe6hV53HzH6qJPYckxKPEemqBXEHCvqmTG2od1bvpyIXBPulNsVJbupcYkpH3VJ8v\/eDCZ08DfRPmwQGFyNL1juQZ2ao6M6f1BFgAc\/2Hdyn7JKon5VpJxnUKa0yMwVA4L1F\/aqe0ln8Tn8J2UUS+VERQBjbha+igNfcqHU5tyyEJqSc5qWhNBHw3nnIrh+Mbuv74KUmDO3OqJITKsDndaaLxotBS3vLBfx1eXXhSEzapHzKjdVjOhewvu6LjszNtH49umdbzFYNgjbF95PNw0bChT0f+1CO5+ozU\/1fVYRx97VLQIFWKLxfVTE9Lc\/knnYZdwGeGkiH\/Md4gIGnm0\/zoxd++AjEfKlgroPT+R9RUXiligNG4LmleP2D5fmV9Wc1+0YKZ4zqp46AgeINs7pNoAhsoOmmBvsrPxGwy0BFW15QQ1+V400uhFh3on9i5ahKM9F1BiLTUTELBN0NE5DMiRnSfCUM01HxElmtrulUk6aRKGB2hEoxu86jeohyn438Zo51T+aKa+fGj3X9EW2k0BygMGyJi0BtpqQ0k4TN20PIAecEsoVz3PMTMICGhJcq0vOW+HPKSoRLDhIpKo6H9065iwWbdiMVCwMqjexPIZlYycL6iURrrMLir9eWusxW8prGS79vn2M1dDKBxSenR1MonGQsotaNvvyanhPaf+qpyXhLYVb8wkpHJOohIexxNHzQnW6CreWxiwiV4BM\/omRkCFBhsLphrcaU\/MEFsU0G\/UazlfwnrPrlbzxjVMvXfqmnzcIW5GzaJ2NHLI4yueXU7yaKJV2UFLFRmrBS8yvgIwQkJRqP8MMhiojuW6lbLybDjYUezxwDh6aVyCcc7R3+hMLksL56wdoC2uss+SBcL7gbAN8rxdNUu1QuXZTAlp2WRdm+OmYG9REo8UyKgScnHW36MlUtl6s5sa1yHOo31KibIvwsp4WjkRXW3+gRVzej2u9qpbYuL54qb4pYaMltxMV8ndP7306zH6shb\/MdOY4+5\/tBJqJc1HV1zfMb8xB+83hrSezTSP5AJQ1j8pKLP4qd2FG57Uq4j6XWRrxQWyDVPsQDJ5aaPca0eZnN3GCPAjxeQXJZ8juxDXIX4tJq6\/1VJ9sBU51TFzT3fTyku9O1pXZuaStnXa9O8Kp628H9J54mqbqI+P5bdlnc73lpo7ltJwe25acyxYr+8rXluR24sbefqTW9d\/lOWrpNyyH3sJzyXIRKEX5ZafGjHYAmD8SKCiNrl0NfLG5g5UXbOCEqHBG5JX7EQROoNaFxOdmboiE89GqXHm2S1LdbpCduexRAFGy8DviMuJSm+e6Dz4rrug64blO0hVpfSsVVNz3NoVX4xGdRTF665IkKTVONf2ScAPnILfRr1bC6gX5FTniWKQlZFU0qr0TfTP+1u6yTqmtrTnjlDNd6HHGqs5pS1x8aKL+sHs0WfNOiJJekP23Jp4eCNbr90C8SA73PUGRZD1\/dOoILbNOkiUfLQDfU7oWXbAzTR7chDM2KSvreG06ceQ2YkpFvWF2gGlCIBpECp1nwyGLf3Nht0bbrWx\/6kQao\/eGGCrNvKkmko4MdZOEcDADP7T2wZPi+o9zZHWv2ZMTmQLXb1OVZTDtXXawYtWVh6vRtNncjrTy4knGjR\/EQy3DBpjb7KCNx6ZG9zi4tVGFc6LbPmGeT8kVKdm9W3gM+tIU4UYi3UDTxiKMj7SfvfvkgAjeeG8pul4U6Kcl\/IkLi6a\/pTKJ3\/nysNUGICcOw5pHDvME1TjXKDb3BbR4G92Msq50aaGfx9qxav8QuzNcpqrxgv8eYw1Y9OyL9aMjf35lkBtYppSXkUxCCjHoaIuWU1xtP7pNjqybiyZOmkQ4EOj3gx7GnPQRg8Lcf\/UxWu0KNEMNnCwnsi2DS1RgOO3OOKekTK+Dohcpv9\/msLQYcnP+c92mkdDMU7L1n6hVpHy5CaeehxvrazQbmlPFsStRf3ggSxL7i7H\/S\/sFzHU+GhtHVYa\/dD8VHWugBZb+ynmiBeXOd7A7UA9PWG8vJP\/LwUBgXTd+0lF+Eb2YDsylKyOypJt\/vGV6G8GdpFl19zvPvrggUFlQ5QAaWXsi5AjOEwIR5F6uqB+QH7tuKwfCVEjJpHxoez9cE+1mC36u4bcLhGn0azvNMSXhQHa797wcNwWANu+50guxMfXN16s6NiGawBOj3pPRhz9G1jtzfGuYJpaqmjpV9W8akg0Sl4UYugZYXGC+9fTyd0FPqyG\/8Wb\/LW8Acke6bJ4WXwmToqgtNKeodzS0L0K1SkeOJlUeyV3\/ZeM8dWLa\/pA15dNuAbAyP+0BlUJck4h\/Gy00mHZHmzmsYtub8SjGEf5vNUtJN44YUGf3i4qgVv+r4Tm8qVzhXg2hwhvzn13RUYbzE5pXPpUd82WITTIIKpjEtYS1gFHRztuFXyMq3NIFXbY9Eht2ta7xjGjartrQEsgIw7phZFUwS5UfJ9OWn5Q\/FV+wpOEi1XvbwHRiDinp78WKNRqLo0OJWJwQzvfJ\/15h4iuqWyJwViyUxObS9xJaGf7FbBcz9ZnpssJwbHXzOvuXTaM+IPCfKnPI9XgUNUJhy9JJGgmqhS4vnH2rc8BZUHcqLiy+pNZ26+0MC8uF\/TCmx7reOenT1bQ5HeucQ3AdkpAM3fqxQGhyQnMRykjyZXoULuS19xyxDhvUO6C1Vlke+MM7tHEA8jTbWvT9GINiQd1MzBN9wUhDWIGA0HUqYGJ081ex9ILvMrh+Zy1tbjKQkiP+Mo92DokhJNNfppgsdkCpfPcbW8WASFO7Zi6YIYISFXI6aIcj2ldKuuzSLmHDmLLb9S21wDY6mX1nRoMmtC84QKS5FnAnbvvE2Dd1gJzuTtkd5U0iGp19GSv475aHl4JwLKDwI+HKmqGGejSX9lg7VYPib\/n1iUG1XthJZq4ly8mjTadid\/Vr\/BVtS33iSiopaS6FCii2+kmUrp4o0cv0t+4ovoDYImwSy+AVdlrj112mrDBJUy\/QsE1jx+ywIAkOdrl+75jFoOkEOt4L90yxnbekTiQihMS+pn+6HOttB8jucJoZt3WCF7WHLHnEVjnzFotKSWUM3NWtfoXfIrjt9fn2DRgOF+p+VS2FJjeNyxAakFT1wQ+1Mgn9MsDj2nXUa7+dgw00IcJtXE1VuD7fu86srTFgnSFw\/gddQwcg7jgiw7Lf6tphshysbLzzhyNcLJ5E48j5PEsSCEf8NrrK31dGimqhDhOEz\/Ez3bDGY4M7jfS+SbsaddYBrirbrHuuH2DlSbNJzYBBrV8aIP1N54ZIxbAOoG7Kha7vv\/T0wUGic0+lmT\/6mwoLLM7ep97YkJFWpMexlJmDi4T\/YqYysQD1H+vGmteXEUYTUk\/r8b5Ox9xxqoKmbl2PgmqEYsB\/n1x4cRhyWmB+JAaNVvXUf1xxRkmKIufvEtdAa0K10+TYveCXIP2FuHP7m184ilacX18R\/dvfVQOO8u8tx5GUn41nDNW8vG+ARCJKPGEqTp54Lnp2y6+5LVp2lgtawrQUj+qmP\/2aeecq401k4qfF3EBAidDUbatgsvcy4zsXv7zQ8c9mTtdzm1s8ivy2AhjASBJ6\/v5wSSXnCvstFH5o8I3rqvpnD90JDhTMl9sd3MJaNVeAtR0oRSg6jr40izweT0tyGtDrANnAFcBH\/3vR35cINRU\/EY2Jizf1F0as8b2mIAhcGcEIlye8DAYokuYFIwJaBJMtkrA7EznS7o7mKAarKVwRCTsl67wiBu0BH5XQw3vVcKIAHEdGoiSq3M8asichFI9fRuCfNrUk2A1yTYvi3D5MuYF9vY0P5f5ZBSGw\/m70+4q\/dSDKobpXbsFCtQifI2gC+x8oOm7xm0lP47b1Xu6vsJwwLhyAUx9pAoo3FISacdCRqt7d8YBldjQB6d54llVmCtC+yOdyBCUsFPyzsat2fDeJyu\/O6FuVrV39U\/Vr2GjC73AWvqT3aeLJlB2Tl2QRnnXOROXFOfJ0i6o6jd74id+Q3AnmZywdrCl4a8L0nZ5Mcljy1+KnRCv3GliOvm0sHTKo\/DPLoqc6s6YuY\/Y6YCsBBTOVltWKTX8hjos03Kmi\/C+Kg+6sx7FUbolAG81ngE+QQDuBgz1jPe2Hck4cPGNHQfGKDHsPwj3SuN6jP8a7sMe+0dqJyoS5xCwkV7pT5d4xAqu8gVpu6hLLPOU\/MKU+V+g7Yf4\/l1P4Mct5vAixKnpkLVgmoTihz4tjeiTfZ5JBI\/lV24MXBm6V0RizmjHril9b5ZyjRfQwvqhdQNJpV2JZUqhpLTB70+Tf6qMfTK4NmAv+IsRhmGNvYINbZM7iR1pTta4dJzKDXsKxILEScX8C6PoY8R06cQ0JfuLiOmfymUys0p4dDAFEzg7A4lwXRv6hRRKEoXys\/uywBZPAoFalBx\/voKzKdSXzvn1NdSmsTJc0sbV9pj4nj+ChXy5K2vJjRZGJF\/ziovuWDud4q0T+nbrlGps84YXEPWDtPDy3+s6jUmA09W3WYT3A2JsmBuKcyQZyHHyzjAlC\/E3HRnURy12v088DoqjG5MYEdY\/W9cf8ghTDugHtjIdruRHD60km9t\/B2lvB\/4h+fMreAatAaZ4DwpWlSQ7sguDhLuTMXIYfPpic5v0hWYUi9XjZVs5S7ocUnwKn5YbGv4h16LY9bm2q3p88kZfH1qD826uKDfxKWoBsuzoUUm+xymlp0X2Py40h50wJli5oFphxWvS0vE+UJAFR8P9tbLdmvdEa5xdbJQ7x1x826HNiRwbupf0dG3g2UnYHjwliDJGc3zLIxJ9WwwoFSk7tAEbtpquPYSRnieT02ipfAejyzyZeKa4DRg3cRgaOluF85wCWWW\/ZV0kY3dL3+tRoJtThsDKEJEL\/spnx4\/sFSMjSRDi5JqAm3ezcB6Dk5\/YNJM31AJJQnUTQ1zy7oosZ3PjmhQ6IjtkBFD+37RLoZGSypxmFiil\/H2qyB3lpCmlmRU9UifBL2YB\/UMgEm3q+Z2p7syL892mD+MyqMA2s2d2ZYH1qgdKgN+g5gnuVRTwVDiWF\/ObCjHbPM1zagdq\/oWrm4Mm4h00cqunQCqjON24aqqHxwjBelO2EIIlIU7apCoyuW2ou2mfuwXKLuwf\/VGxMQyaVX1WfYaYFLmK08mFt6nuyOo02rqNcwYkedVKNHn3Y8zAnjNhsTtM7zUH5aQihWOdS1ZISPQQGDeEFku+vXdXsrE40WikocFtWpoakMoMmBee2342C1ml\/ot\/c7nA4TevOlErmSWm7yIvePKL1ET+4voRkDVoRRUQQHUGDcwn94YsTyx6\/xgLOZR1HoiWWCXPb4MTMeMLI0mAdMMnKog14xmkzcPiFx7Jo+CaySVtVqRGTb16rKk1iSiXz0F9PzWbmJZgblrm+4W29oJivjEUxvJgNh0nOqW1sNF8enfshuy7lOyQSg3tjRaG\/5JBb30OMHyYvl85ZktKqn6zE6bHKurvRSaBq7R7Xem7H5nQq7TWu+WpZyQGsXGbBzeYvi4EIZkTGX9RpTCjHE6Nk5If2ziSnr1dQrUrlDzVRFOC2ZZrudW22d6iNfp3QpXk26D1d1Ocpj9leEoT1YKqNkUzcJZo1h\/hUm0STcG\/8PntfW3lf2le6VQc1F7dcp9i7yT3W68YWdz9ReM\/fK4\/UMXAOilCerJrwTAAQhjgLYnOea0h5q0IBBS6FghpCKkp4aUMQrSeJzdcqnCVdIyPGhqgBZWgtdB28IA1aaxCGSlZRsqp0Mh1qwJM5MyLi7MbiWi4i1e354vvcWYdgiF2RCjj6j6naoHp1aGt6ih4wPKW3Wh0qzgeyLmLCO47NsIYFcywWtaPQLszbzGKKgVUADrpnrK8OJTSjgSlkNaSzEscaF2ehJYqjqszS27vs7xCi7WDzQ\/HylnCovNS4X5pOLCXl6tfn4ZfsYf1ejuUxPeqY\/tYXu1suIlF+S9M0PLdhFAFNt6iX9+3T8nOAhJnMjD1mzENavR4gzhY8LswrpMoL2X\/H7qCqLOyllygv0f\/muJO1NnRn2RkVJCab5YjQviPyDIiUjhQC4eutt50Y7nxsOq9RCoAqmR7ZxH5MZDFEYYbOJWXcGUQmCKcgOrHYF4mL5mKBHSyzY7j3LW6ENe8louDCCxAH+lUsq5nJqG0o8FdrPBkYSNRmZ6Nt6bRz0+oxsYEdodaaKwUwQsIisbvYlcWjqMDio5L4a3ZHSfthrqVLa978F9Pvjhp93UifqAJikVB51sfr5Y\/D4owsepQv+DBmNoH9Va7UJQTV8g3Pq16yC9yOaACr6MVyxVA5OE+OqbuVBb8ZI+XJ3fqdTJZYYuxH4Z3AuKqOC+hkPwgPQiIK9xDoU2iUgoFUS2qcYVqqs+jwTSOCre2ZY270DmP5tx41E9zH6U778rHo1+AE5LNV30SrS\/6ZFmSvkonK1HkD8FW0L58roUQ==","iv":"2f986022a1bed5a3f90f3d191270ec77","s":"8b6b56131833e760"}
Share your thoughts. Click here