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Marketing

Marketers should beware influencer “middle ground” to augment ROI

January 4, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Jen King

With contract values estimated to exceed $2 billion by 2019, influencer marketing is here to stay, but the concept still lacks insightful data and analysis for brands to base strategy on to maximize ROI.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Maserati opens customization workshop at HQ
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Gucci names next artistic director
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