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Marc Jacobs triggers real-time Fashion Week engagement via all-digital push

February 11, 2013

 

By Tricia Carr

Marc Jacobs Intl. is boosting viewership of its runway show live stream and encouraging consumers to sign up for its email list through an all-encompassing digital push for its New York Fashion Week presentation that was rescheduled for later this week.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Capri Holdings, Tapestry abandon plan to merge
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Belmond to launch new luxury sleeper train in England, Wales
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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