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Marc Jacobs triggers real-time Fashion Week engagement via all-digital push

February 11, 2013

 

By Tricia Carr

Marc Jacobs Intl. is boosting viewership of its runway show live stream and encouraging consumers to sign up for its email list through an all-encompassing digital push for its New York Fashion Week presentation that was rescheduled for later this week.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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