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Marc Jacobs taps into consumer-curated content for holiday campaign

December 7, 2011

 

By Rachel Lamb

Fashion house Marc Jacobs Intl. is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.

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  1. Marc Jacobs feeds music fandom exclusives ahead of fall 2025
  2. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  3. Porsche cuts ribbon on esports facility in Cologne
  4. Tag Heuer ties eyewear to actor Patrick Dempsey
  5. Wheels Up introduces Sustainable Aviation Fuel program
  6. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  7. Burberry, London College of Fashion establish new circular design student competition
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
  10. Chanel releases spring/summer 2025 eyewear campaign
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