Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"107844c69ee9bfca59090ecdc350f315","s":"7c6e387da4099a4b"}
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