Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"cedabcd573ad71d318ff1fe14f878fd4","s":"e849739f4789b79d"}
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