Internet
February 8, 2012
By Rachel Lamb
U.S. label Marc Jacobs is using front-page panel advertisements on the New York Times Web site to promote free shipping on online transactions for its spring/summer 2012 collection that ultimately entice shoppers to sign up for brand emails.
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","iv":"492f05c26aeb7b4a091b94ff291f9a42","s":"aa97afd1fafcd998"}
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