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Mobile

Marc Jacobs drives consumers in-store via Foursquare push

February 10, 2011

 

Marc Jacobs implements Foursquare initiative during Fashion WeekDesigner Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.

Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.

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