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Marc Jacobs advances Web merchandising strategy with on-site video

March 10, 2011

Marc Jacobs uses videos on its ecommerce site to drive sales

 

By Rachel Lamb

Brands such as Marc Jacobs, Donna Karan and Alexander Wang have taken online merchandising to the next level by incorporating product videos into their Web sites.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Dior welcomes first beauty boutique in North America
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Gucci channels spirit of giving
  5. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  6. Diageo launches new division for luxury brands, experiences
  7. Trinity Investments acquires The Standard, London
  8. Louis Vuitton goes big with temporary NYC store
  9. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Luxury brands losing ground with younger audiences: Bain