Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
{"ct":"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","iv":"8b3071cf035e92121d89667055e0ceba","s":"42a7830dd2f4d782"}
Share your thoughts. Click here