Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
{"ct":"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","iv":"18f0210695244113181b17626ebef7cc","s":"070cae209ee84ae9"}
Share your thoughts. Click here