Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
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PIAhgn9H8oJx3NIBdVvnUJFlL6wFnjUpnNK7w+NhMuXLnl7k7rs7qKviKfS35MIqJLPAbFKRvGS\/0gw5aU08x576JN2MIWBTUQNrdWxajBlHDx+ryG6iLIpJxSp+rQSwadg3zWjcYR2T3RRSGkcRvBqqNBJ7RZO6\/f8INWYo8jJQTZlPrMMB+CH0s8hqDhAoK+TVqW7zTcKNOf7wJobxqcqex\/bZuLeNx2QjM34bFbnRPA5kBhVIcUKPLyNrv35yr7XGdS7wC9B7cPq3oPwma1YIcp5u9oIGY6tNaxy7lpdJAYxViG0k6EBsd5h0eutmpsk1HoIbJ7TrK2ISxpHE2RD2Kwx8Lr0z9vKS2S3tmZZu0Hv10um2jMW4DOAsPWGcHDLhSbPeK\/CJzQdpgH73QyzoGz4UU+vfWqIiBTMHqn4Sk9xj+3YGACakIgb1njTvY23ga99cQ+5giiqsx4uke6X5ZYJJKLtijkkhHeksxMnemxUCpwZrLNErtY180Kii6ePTu2Vtk5vdDBKVzshxsBJ8UdQUNkDZzqbllUJDMimRNwO1kuCj4lnNPl5S97eCQdPe92pHsRWCRdPirQHx\/dOJn4L\/M\/gVzILK674N\/RJtf+ovTtbRp6SHVwFoP1tf2hUIv4ot+4zHqvvNL6XgF\/euRRqhwF3CoaeFgj6oukx2JHqnwYLk7erWMFlaPgAtQ26DTx9khI1hgBPFtO9dh\/ZzbG5QLsEuJPvRPkzbuPph0+8tfzP44LV6MjFDedSt0umQzLZd6Rjq8Bb33ipjSSLjUpzoko6goba9DqfwyEWks\/kcimiL4D73FEZTaDg00O0JnnwCGmbewSZYkizBnDwM7w0ReahlipSv0QROaJDwzKivQBjh\/ijCJt1MA5Y+TF8yooU1RpDXRT9y4iVEdZG5nf69lLbXuniATb2m378\/LW4zY5CHuo7d6Zs0zi+pXj4Ii3\/aDJDQHQDD9mghPDQOAvVnQ\/HJ2EpR9uhwdbmfidWXjD38iOBUQR9OCL2Qu5dpjr4j3V5zHfDS\/UF9HZBPK7M5lDF+96w0EIN6Y\/W6fz1YogSVZErKvraQOxqdDNn9apIsEvfozhBXPyuWLh\/YI8Eowu7E22cXY27RZx4ymdKuwP4wjaKImEuysv8CJ4mFguGj1zr3aS8KbguIeMFVGDRaQFOYyM2FBDJzQm9RIKAKkZSdBVLFwFy4eBWQXIXa1i4pX\/nCw3p4Cc3wQYErRUhaA\/M8uZmP85mfFfvZ4KigNrFXbTcufp9CUFzNQMpAVsw8uuoUG7KPI9F2GdvS7JPNy8mcvouBEsEbs+VKLNzzlURW0MpQcLoUYiLrv4aQtuYla6ix8b8pP9ht73zET5XwmBhZQL4R8wuuuzcwwybV+MUQbjrqWTm8UXBv+SapOwwJa9YIXK\/RvBQQDuC+kSin6fQ1oR2Qs3boJ33halLOVvuXtv9tpQfC6rlgN6cfhI4LAVTch5RZyP7d5F\/aHg87zCBBbrlrOBFqnUTTYQrLiWO9Rmcybui07N3D7su4IMJZzM9CKjG2+yJnV71ja+iticn0U+50l3YNISrsstpN\/qK2aIstFfa6ZpE\/wC0j+WEPbQeaOkfPpEt67CHoYV6NA+EasjmJ\/ZwiW4jhOLOHIAXzSKRiHwY9mGtPFedJjatvq0W2VODojmtJJCvF2SL1rNw7OFKU\/kZxIUiZbcCwUwtuaexIaVYZH1Bi\/i3VZ25Wduzl4Hg2rgXuPYytvwjS6KHUfvFuNo05\/OLRINoaSwsVZprYRaCffJA\/uPEuYOrSQITJQRby5cpKLBcN5lmrul1\/e0asTcQE3pd8X0fa35AA4MudstRIsGbtb2p4TUk3vgRGZm2luJ5RXVyctU43R70PxGk6vkWhvkQAd3gzeXjNSGuFb8MbwUEGkOwNUMXYmGUA0JWL8tZPD0I5ZjBRk+GcUnH7wTTOkk+GJRugkYHsTTfM1DcrggV0+fIF96XeHBGyOdAxlvMuUAQaB7Qj2UqMzGshxoUf700WnF9T\/ODseJhDAyst\/0FaINEvD4LrQfT5EqgtSqfBcGgXvR7lT5NdPx76QKGHQp9LUHiliXSn15s5hF0YAWoYwyWWBGCn8YVuHwZRQYfzRZ3nR4D11RSq7NzTUui\/yRn0ByrjyhKObNoj7nkMx1FvkBrH1wjdrGNqaQuS4TkmgIl9XBvmYePG3mpXh3ou+oyi80BHsY8aWU78UYx1824\/uRWFnXR2wGWVo60f\/k3VbvAKHfV7kqlhZofxhJ09haqLo\/tI43UohycmhRIBG6pNZO2S7Sn2sLIwe16qn8HcnStL+c9pA8TEtE0APRi7VAJCUwSJy6O\/dx6F4CNIWD440b+Kq6Se8roLePgjRMAZ4bOGKXxYmcGWkmaNba4F4Z8B9VEJ1rddzQsz5+pdDHvQWN1wLiv4QSVNGXVbgmaBm\/p4Y2Vw3iV0jhNneknRlFcOy6YCoZsJn\/hch8Hgg3HaBG83z+YVcY+\/0rNU2nkXKFzY6iz9w5P70bM1ADYR3J\/lvg1\/dRRDdWkh7ridhg1bOaap+F5fYl2Lbg0T5GE8EOQGnEM9cMV74btjUkPshKCmq8RqSJ+r+zUovaBN24Q3+gYMJROkbS1Oz66Nbjscl7cpsZq9cE0ThVvq2YSC2dwpgUinVoMOLFfCgpuUfPybEUavEXoLldF7P\/sVDWPg2F7tV955E\/dhhO4z4\/sLS9nPIgz3Mb4lSz19FdoDkvE+9jbEuzj5j0v5eesEY0fSVE\/T75P2ymvPuAbnch2DM3h04Q4zpzBSesqrScV\/2uFMF5WGjLWl7hxyAtJD+CJKtatA41s9rkdW7wlOJasW8HpsUkZrG133tvrI29LOUpHSYPWwaUghpaFPLkA+O6xccHuMmCyENd5SfRmgTHd0gn1Dn6MXpeu9Q2lU89seW0Dk9SkYlncqcPAVzlbH7u5wEPIf65fkpShUD5UDYAjvfV2JMd1MBZ+vLrF9sNFqu5cWJIQSgrsVz+Fbqjr31vzmIlls8uNeXlUcLgHf3a\/Ih7MQaWB0xQoLFrbZmhU1sm6lxuYyxeDIRb3ZlE4QXaUW2nfpdZuUIHrBu2grcAZntbA53ehHmZGAkNoi6M8ghpnjqujVSux\/p471lGUgK74SN4xNf6i5nFoatIKsZRWfnmlaH+bUm0Lqj9H9BWCWwMX2mJOIk41XEMmFmQ5a7mGa8js+BdLMgzYZyvQ2PNR4JePLPB1m6W1sUvq2rtjVeM+tW5XsX6CSPH3xhD82pBlnaRhSJK2zR+3bon2c5aolN8WR1EbG+fVRCAtllTaq4KVwke5jyMQbPSrxlzcYuqXZ9RbKr2rJlu8ct4ubwPEgz+kR2niGQajW+zJ9+2APmeCCrAaMEXWb75H4cUOVPvQx3Tlfoo11dhPPRaA37gm+vfLSGLNMVSo\/0QDljYD7gcOwHw3iDM\/XVewpqIXlFgpRIVFiwbCMMwBrEZ0q1JznxoZjk9JmF7kv8AUHv\/Rs6BEqy7Hzb9Pt06JfP6r3I8zS9GAUI7tvav5RoBYgqvy3AWgq1qfBfy0z\/+H6N8EKhvSLsSUdvlQKLxf7YTnQzS1tjramcgLBWpVJlvjm7Kezd3x1A1vF5j9FmqTJ8SXOJt4HuwSog7OyARxFfGgLrPRLHKqAFvDxabsVkx1FMGSYQe\/gd7tnVfCTraiZuMcPfjvqXj46W9LJyEq3+h3U5+ZCVqX2aYvTIThvZOWezjA1mwtBSCD8nQnXYEZECnHOHW9TvzTV2IKP\/BAqF28FgMEi9ozOXW2qz5YqJRWbxOAcnFMUpBMfAwoMpyduyMLI35v\/m2gYs3lRhOSa\/eMJP74ckxsVGehqMsdgI2oHw7p+CmufGdiWY+LLdI1X\/srYxJL1iaOOZgZlOnyFM+ApUSspibl453V4kMZUQCjyAo2cDoZlkFlJqvfnn\/gcieBDJ4p0yQ\/9O8Q06qPXi8xQK76bXFFdhb4BDje1Pm52XaPOLwWyHm7\/mJ1wgZRK3G4ZkivdMsTpDQJQP1XrJcCc2FVIbGo34\/HAcUP9cRZcjLYiCxtHAW6IptbzRgmmONICu7TXd6nf46HqLse8s\/bEyUshyNPgtiHD5sg06AwTywy2h2+fHsba7uvl1O8IUxWAc6DwFZjuELOro0PShvbyGZ8GBpCQLxytDStDM1g7TgbQNDt8Pmpd\/xnAzFojXQK2izYazarhta02dud2jbvRnEysk++yXr+Ki0fPcFK7EJDT8LCO4IqupQfnzkkjt+h7aH\/\/WVrDH8KCcgvI8usWuj+5tMgz8iJerrz+UqJDBfdadsmACSqCi1VAD8ueux7VlTv1JQCyiJ49ZI0fHTvZGrGbjjvw8KHUCkJfi3vHaVt+fwU6qcseRVgGRjs0XI7TagDUazhuyYSJfPXlm1At5ErreYe0rbLKi3lebNanQVA+ckuk1EiekxX8++0DfwigPpfxpEnsR8OiL7JawPiokP3yKyMFa2PFA26e2sv2kIr0AdN5+6K7GQVXaW6Kc98zG8hRFsORCu1pMFdy+KpEgL0Zg9P5D2ekNlTYg0tMio8m2hGP6RwfKpexM\/0+mPDGaakC3YJP\/xbbTf2cHsZUasC8mWgSPEwemtUIlmFJNz4lVpa7w6GB+m7j0FGL5dHg576Ke\/aqY9Y6bI","iv":"8294f48dc9878107a68aa147560fe3e5","s":"3ae2dc5f63394317"}
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