Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
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","iv":"e30af4fd454ddee986daf7f88360d203","s":"378490966d5efee9"}
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