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Multichannel

Mandarin Oriental ups customer engagement, personalization via relaunched site

October 1, 2012

 

By Rachel Lamb

Mandarin Oriental relaunched its Web site to enhance the brand experience and increase the amount of time that consumers spend with the hotel marketer online.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Balmain enlists virtual faces as brand spokesmodels
  7. How can luxury brands tap into the back-to-school season?
  8. What to look for when buying your first luxury watch
  9. Stuart Weitzman names Kim Kardashian as global ambassador
  10. 2024: The challenge for luxury amid global and regulatory changes
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