Columns
January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
{"ct":"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","iv":"249e5de3732e8ff0146462df33a89cb4","s":"c724600774f02e46"}
Share your thoughts. Click here
I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.