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Make it official: 2017 will be the year of native advertising

January 5, 2017

Jane Loring is vice president of European brand partnerships at Playbuzz Jane Loring is vice president of European brand partnerships at Playbuzz

 

By Jane Loring

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1 thought on “Make it official: 2017 will be the year of native advertising”

  1. I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.