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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"d4be6f4e53ef3935734dc05b5ea86a1d","s":"db062120cd84e5d0"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.