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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"2bef0a0b1596e949c894cf9f0544f169","s":"8361407600b9717a"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.