Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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