Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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