Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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