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Apparel and accessories

‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign

January 13, 2023

Inspired by men’s costume selections of Italian movies from the 1950s and 1960s, Valentino’s digitized campaign and capsule collection – a Maxfield retail exclusive – mark a new frontier for the fashion house. Image courtesy of Valentino Valentino’s digitized campaign and capsule collection marks a new frontier for the fashion house. Image courtesy of Valentino

 

Italian fashion label Valentino is tapping novel technologies to transform the menswear looks of yesteryear, presenting its AI-informed creations in a new campaign.

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