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Multichannel

Maestro Dobel uses multichannel campaign for new ambassador, sponsorship

May 24, 2012

 

By Rachel Lamb

Premium tequila company Dobel is collaborating with musician Perry Farrell for a multichannel campaign spanning print, social media, television, sponsorships and digital advertising to promote its Maestro line.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Mood of global millionaires in the pandemic-era
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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