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Mobile

Macy’s, Bloomingdale’s test mobile devices in-store to increase sales

September 19, 2011

 

By Rimma Kats

macys-mobile-siteMacy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.

This fall approximately 350 stores will be using tablets to help customers research and select skin care products at Macy’s and Bloomingdale’s Clinique counters. For shoes, Bloomingdale’s will be using mobile devices in five stores to help customers view and shop from a variety of styles and colors, including products at other Bloomingdale’s stores.

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