Retail
July 27, 2016
Lyst's "Seek" campaign
By Sarah Jones
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
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UbY+hH2rRB0WY4bIdQf1XVmQK52Sz+DyTkR6mZ30NrSeEAMNHPUpA9ouGq2MSzl6rxWwIJ4ajtj2MAeGHCj0OKdw3c\/e7g7ywVwwzaOI506A4wtIj6eskIav6KFsKskQ4vCzVw7dB19Nw6aSh8X2cTMmUZb1WVk7v8lkN2ge7L1ARlvxPXDADdoI8SB3nJ+EIAivJ7WHg\/6s8Kmw\/01\/8dFZZqsfuUaPnA99BXEyJeKeWGNpPaxhwGqJA6WC9r0c4zhEJsho\/0QI1YkLJlsCpEBJOrw1WT\/YVbSKBsFk73XeXqSoJpKSaZGl747cdru1N5JZJfz0HnI3wh8CIzAbjVqtF7kjwfS10uhiNMiJ2KLOT79hqvQVc1t7ZUytqbBgyomfUZGtZ41IR0ZhBf6lBorayzcxkddMGpZ395tet1X0ea5pCA1olQ9DPvQSj55YwAWdDuOv00+lk9c8ifs9YWG4Qd7MH\/e5SpnIp7EYQLNiXuR\/ohnrWnerrb7DhO4AMa9RvS6UxesLqKqSlXJ1vg4c5HQI5vIbLtYgsPsFZBynreARpQCfbP536OhE2AhOLBz\/3wcd\/oJRGwkSMtW2j\/JEgW477WJy2qlvSZRPtFLKFc0TQvi2SF0EDxzmuaLzzxeCkljKgWoDT78sjzJaP9DKsQ\/FerZusYwCdDOw047Dxivt7gvGHOrZnCNF9fFVbCE2bvZxP4QIrMZVpLCmvEaJDc6948i9rXDiZbr\/a5rgseweO1xB0ARUV4cjIKiKP\/5Wo0FihYz5s3VJ+uOUreQpvgrQiK2BesyE2gFBbi9M0buwLEgm8Q53Z4uyPvSWtOsZFUSofE\/q6LwEU5iItbqkanf\/KimjElR7WIBL6vk\/iKF32Wkh4EIijNe5Fbl1+4vHK1HYqnu0+pbStRMGXFD\/ELQePhvaDYoe31UUTlxpsnSyGTpWhdV\/waplgNeQlZ0QbkZ1qVrTa+Mt4NWqo38\/\/7Eg35cI5Kmc1SpYb42UJrqymQZRZxpJliHToG+tGQlTOfhodhfJn3QwQQ4fl\/ZyVFqp2+HDxh3Sy7JL47dGQyrLVWjWvogkf+jKPOMAkhpGLJY+0hsuKug91kVYiknoMkSwbujx+mf4Uv6EtJbga\/w5ob5F8CbuyduLY9+sL2+kiQ94LHx1f4r3xKADZsz7loGxuxRiZI9sasfweogPC7Qyk3E3W0VNtgY7Cw0Jso8F3UDNvYjJsODJqI4aRWCkz2+STGoHRilCBMJc6gpAbdR5LnGXQLuEJFTn7I3ZRdCDPR5Cg4jGO+5h4uewTLv2p\/OxJkC9zz\/Cc0M9hMnuS5YqWWnVEHvWr2TQ2SlUrryHtKbmTr2xr3v7akgJIWL2aipbmhUovbl\/ivXqL4Yd82AlQZYcQ\/VERxK+C6363TNxOgdEzRYOPr7GIdHg+X9sFX4oQoEUww\/vGvBD6rxT1ZDDQZQk92aqzHsZbHTZt9+zUHrtz7FPvfNNAO\/2vrB6ves2rWQtdCmssDfc70dcfBR+fQbD2oOFc9ESMlq1PgKXwS+Rh+4chaGqGMuh9+YlEVq0ee1RhYqpYySYpzP8a+IbyKxyOfAMgrTCyUCgBps+79PvsnnmvLyeavU+s5pFskJcubcH6FFhun5xSYjI5Nqm\/hDJn0QjVNEt37SnEvj8C8YPjZTZlAgcyt6cei+tf2rpsCYy8t2HQodRCKAc+ucU6wK0DKFnDoLDX2yGXhFYeAqUgGWtj\/OvYS0n\/6xF8jq1zN0i7dg2ZnUJIyZulv6CPNk52U7lFaSMMEB0qfhOnWzcMuhie5xNphjPZTVqVLLOTaGY4ry1utjjXD+ja+w6VELLWCoWnYnAOdqM7dsRLrZ1UKnxheIB3cbTS0qVUDJs+d64jj6vmeX1RQjqtvFPEj1Rmf6BH7zehcyBtodaa9hUpBMRHjqzIYmDNowpCtU++RSorE4j4NoX4fxvCXW\/Fd\/\/cqUBNXNbHygrw4CdmpxxUyD\/mVKuizeCwcFNrTrfdsc3u46aE\/2GhUJnCXa5SmcHjdVw7KYHuyAKHAdgr7+IA+omKNJKIG69wUJ8ZjuY\/MZ1mKv0vekGU4hfhK8eCFRxTTanp3KzQuETftAGd5gwzKMl5vR0eptty\/wo4Re2d2Kl3+qUqda3+icc4U9OvCO7LZBgP+xTZRO2VpnxmlO\/dtK4+nF7p4nZGGwCNFIgVXxtRovyetcO2aq7NtcGqPesxU53fqtAy\/JzD9ns+VH4fogE5Ft3Fi5LE57DEQxqxMh++mozYSBvaX+LR3qorSxQ64dd68WYYzeg\/flC0D9pVk8ymKWCYhi9PwwpCqEmX686qqp\/qDBoFzDave4GZ5y1AjDLGW0DvdpBvb6maDQUoSqkuM2OkdSYMy5E\/kyCJyKJ+WvHtYs\/0QN+xiEoh8Qmb6EnfjoSKsfzMS3tP4vyI\/2AEEMfuOMpgYFnr8yEOis6VeNwqvtjZ60ID48SHeWj+emixAbfT0RwFELhMGA1XarSZCWL+NubF10GEribM79zxBWNsTuE9kYUi7UE8VpyvxGUUAr2DF05SmjJlzsKjh9zv1YismiNIYUaAFF2ZQCiNMOtkiT1eO5ECx+qIGAG1\/UiXxZJZAeLiJFUNo74zW3DJdOA9CtzlV+\/t3KhFgUY132DvTKGMSU2QaNl8N7I6NsVC5nP0kHGUzx5NUs1i1Zz8ZN0c6cZw8DXlwBcuJnypWfHN7O9xpRsP7UolHLVak9IS+b5EIPufX8aWhrDT+HoxFhU17ynVhlU2cRtkhnIV4\/Qc1HvFY3gHrkbHTj7YUPGGfj3u1vuyfMabzVeuX3fqpZReN2PiGww1+EQdhENO4fqUgrKHxadxtT61FpEIBB+e6Ds8RUeIowg+yCxJKt0jhuj5U1l0qdtS9KhYbJ8LFPAg5nz3EiLc\/uVJPzsz7JPpn38wYLnbAYIdUOH8oV4mYRNfaCxyjZp+3beN72k9N+g2abnp\/m0+YPHmxbB4wNBou8Ui6zVawYws+n3I32xWGcCWlXSEJ3qBKDiHFzWbNRuOLIOqfL1aeoqqoX6B26D\/JUgkRt3oM3+9FawO1FgqLIwzngCHz4qDL6ThkibI1F3Eqwpp58BZT5SiHoRed0\/vHcNrpCchZs\/boWwzscTKRslSiA7FPOPWvuTcmxmBTEcIOGxmV2qVadYNlfa7oVLlozQdHv2eBJbam7\/\/LY6qKnhjlnk\/6B3eaO89Hl2+j7cZZC4bu\/nP8w0RzbOW4Ins5uahnXMGIp\/9RtCnJUMJf+0qiNHnS6EALyKROlYh4xGJqlDJU6SG6h5y9CzgzzlYGD70JcgC3iB0GBTyntC19lT5tOG\/DcXGvVKf92v3H5QKuYLsXqAslClQoSphSmBckBmYpDrVbm\/fBkjYC6OsUxlFPkblDNrY70dqR1gSdGbZqjw2NMXsXPJt3kYgjnojfC1c9+iGvfLZYRaMySHyO\/z6WFAXQwG4frkvsACXccDo5fyxGGSQ7J2wonPf+n5drMSvSy2gox3zsdNRkqe2ITNdZgxbYnjXOv4k5hO0bwF8BTo639Fl+QsINT26rHh10aP5\/GT4Gnx7tiM65H+XYiBLzGJS257W7hWvOQbLGyLFku31KImQfslfGdU6wIclXITUug9UrJGmjxORWuVP5QGQ\/AK2M6RjLXpDf9bLSxtgB8NdsN0jemZ2wJ5y1qRLR6Fjaqf+KapAIXUVvlkXfRhgGZJMFneBgKZoKKqSUsbVgeqIrra+79KDKjPZsBdxQzMypk9mI596HSz46Uq4ruOoZDHGTF8I0fuRVHY6vytUDHuayo+aXqZ0HBnuFxZ6KG8eaQy1g7p3Dnug2jD\/J2AxsJzytP1Pu47Nx6+fhKM69LLumcuk5lD6aaU3wxbjYVxONS\/2X791K5mGwFylBxiLU3g0vPT0p6qPkFG7dY2kDWnNjxun2TMaUepoRZqsQPcW5byLhbo6E1NN++3ffOs7StjYzqmjzK0\/W8vOWs8eCC8\/QlFtgb6NOVCyKKZ3zY50XGd2kREDj7EcgANdzu+hAPzDpRA9F5WQ9bMhYW5nofNzJlfUL2RZBs1VtPAaPtgNWCfzLZZIWmJAdvh1ms4LIgXbOMD8BicvfswZ28x0toOl1dVszwJ5K5sAIA4GuGE8BYZdJIbcGsxut\/o8Sqb0pn1TfkyvXoE4AxzQWvXRC4FT9HuIST9OWAfa9lKNfikomvovs7RI7RSmb8jQd60fgnASQ\/+v8H3ZWDa5jbMP6u6joThgUN2U4LRBmdfTXO4A9kmxWuLGlVdjH\/\/qrfdNcQPAJ\/bRSl+6ZOs4IgPUtS\/rnHJgIY5DzMuIUQTcCNZ5+TO4aqXpAza4S8NtUCejZHE2dUTkJfmwhvuwjKQFQQc1JO4tZeO1CEY1V1mjHvPUye3KBYK4ZNfLvXixIoDzfTFtnRpehBd9WFIjDLQn4jlbXYJoUgkUpSKe2weqXJzmaKK0Q9TKwbe2OlpnzUe9qdAL\/CNX157BHL4asVOuC2h504Uv5iHVfGYzFxI5WjGNDAbqBNLq9P4qQqUZ\/EbxhD6rO\/J9SiRlG9QYkE+vTByJHXDTHb1UbGt9UQIhgt0u3NvHLVpKmvlOS2tY5WrMTpIRyN1c+A8SZAlQc0g5A+v1vxP\/uDHILpjE1IbRPqlyTI6O8l4gw08kGnDh6PK2sbKtHHJwG\/DJbMVtkaek\/fDK9DFVxjbWBXv7UlP6WkT5jbCfobGoF3VScxHFbAW9G\/v3RwX6gsn5oGz79CTiYsOzkLEHLPQOcSWtwW3VmXBjExg9O++85F+cKRwj0Zxf8K9YHU5pzZZssb1QU2eCYH75d\/whlOeeml5JMl3Dt2QyYDp7QiuV1cMwiXZnnRBLd1todzrO9o8NXHk1\/fEVXY6N1nckLtxog8Xa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