Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"fcc130581cb400b40f3c73e33a3989ca","s":"4aabedb89ea83a88"}
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