Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"33b9400bf4a6eaa599f0dfbc9320cbf8","s":"a2c64be966445159"}
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