Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"8ed9a868c569c488372933bab25af0e6","s":"09941a075a9d1381"}
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