Print
July 13, 2015
LVMH promotional image for its many businesses
By Jen King
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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","iv":"bcae66529371b7118e071bd9fb745250","s":"cc78da22a8ec020d"}
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