Print
July 13, 2015
LVMH promotional image for its many businesses
By Jen King
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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","iv":"ebac6e4d4c2642ac6491bef29b9152fe","s":"99551cdd540dd3d9"}
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