Print
July 13, 2015
LVMH promotional image for its many businesses
By Jen King
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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","iv":"550d118fd418c36ec8c2f0f5703fa672","s":"a5076fe4b88be6e3"}
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