Print
July 13, 2015
LVMH promotional image for its many businesses
By Jen King
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
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","iv":"6e308a709ee5fe4647932bf2b960ca45","s":"7cae4055798395e6"}
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