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Dec. 21, 2024
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Food and beverage

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy

 

By Mickey Alam Khan

LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. John Galliano leaves Maison Margiela creative director role
  8. Rebag reveals influence of celebrity style on secondhand market in 2024
  9. As Notre Dame reaches restoration milestone, Dior crafts couture moment
  10. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
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