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Food and beverage

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy

 

By Mickey Alam Khan

LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
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  4. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. Dolce & Gabbana launches new season of resort takeover series
  7. Prada launches beauty platform
  8. 51pc of luxury industry has experimented with NFTs: Bain
  9. Penhaligon's invites buyers backstage for fairground-themed campaign
  10. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
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