Fragrance and personal care
December 14, 2022
The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling
{"ct":"gkGYjq+DlHHKerN4PhYwmrQJKHZgGiR\/r6fQ9fpznfELiE90lHAaviQ1BERKinBFvWx\/bb1XWA9c+f5HSJGn3LGSpHfMbMv65q\/EKbgW705N3T8p8WARGZ5YxElD7HHeVRWg9QTqodpBts75R08iKzjj7F8nAlxTHY5AGW349k+vlIJ+OxaNRZ6AM6SFLZbAiKwYxb7VdIlDRYXuCLu6MQYFjGosOcwLjR5\/DgdPlpVb8qGLCqeHS+07Y7gBuRS2zUNuzq9JCL+UF8T\/ytJHHPUJXn3U8ebqsxNqT78bCHFUayaOwGwECxO\/Y4UiumfHIaPbpBnoKN8WUKZwAc4MRTvJTo\/uYleD7zq55aba02xQ27P+I+X8fqvzNAIxcZ39rUtKxUc7KD91uXQsIduQb8OUlHhSrS8yXrp2zvu4qzH\/Z2y9GUNoH\/Nh+79uLum0wgy9eLX8isVbgA4nd1hIuMYUQ\/ITybmGHxQjT\/zxYPD5wyAaVN7yDvE7O7g1WoV0UadVNk11zxwUju7oB4N6Yz6hHRkVwuj3xNLMG8tsTtih3v8fMDyXN5pB\/HuPygGfyFJxpZvjHonUB5DR0xSSbM8gvj2HXmhf4ujXhNwEiVcDevSSb6b5VppLQH3f+MPLZ4q4pbS4imhC7xKCILnifF1z30iVDU+HOkPZW\/V6wgNKmevB15zfk8ZwTyg0Hl8Eagy3FlADLguX8v9nyneeRlDSjdNCbmTLVpX0zEu1IlNmndWReHpRXJse6m1b6fd+l3MEKItfleR9abCdPxlDdVO+kCGXcbWvQBeDuTLdnTz0IBybncJUPyuBWKp89DNoOzBL9pTNRc0w\/7TzAIDCA8q\/1m+hZ+06mBCeOPg\/Uk5kTFpkedioDTzX7lVg1liquuXtYgY8tUupM+7wuh99XiAFNb6lpdAfyqmmq1Df327oGWFLMCDWC1KLTAbc0DKSyN9xfRQr6\/K5WT9mCq6gp8QdZLEgK2zR8\/itZBDcDCm7xBfDEF8Z3RDiInGgjK\/u8pd+IxcUrISfhGvGHldw\/vkMSlAdQj39VUzbmiua8ptVFGQjEp73jyRCNs71zHbHjREYtt39S9fsaz7qm0tKLni0y75n1z6TF4Z31oXJRPgLz3Yi2bpZsnIoLpSxo52WWn03BTCepDHtddesR3qqFh6dbX4p1EqG4ZNKp2CDKRtLtKExzALC9WKg5mS\/eIVV5YQUw2bg2Gghwff0iMFPjk1qABwcq84g\/6E5+h6zVK6Ogbnl3zJUDS5cjoyr4RTp3bVgpdrWjCq2W+V0it\/+KoDhovE\/BWd0TXP\/yWFipAD2lDTl2tqFh5JkTTaNkDKkfvNMxI2HvBvvN9SP4R+LA2sVlD9Px0KA9HHZAuMRs8ZhQQl\/VmHW8ns1MeCuH1E834+l2di7Z2RcWVFiIlFkJmMO1S3hnGbxGn1a1rPp9fwsrszzIxaa5dP6ulAWbYnLmV+r5JwoMu0Q\/2bxzNAD+KxJaqbzks0e1t2qpk\/OriXF4MANgbm7+7FXrtbnEDibV\/5rKlYg+ADCywAec\/LfMdkptz2ZJQ2H1vuGe0QmGy8kS+1WRVW5C5L93AHFzbHgu8lV2kN0KrJofA9PwVXTtOpJkHIQxGn8jwID7C1rlLHCp0NIRxIxnmbG3QyufqYVddCz6rDwNqkXqeYY6AJOlo0uARvFwh03hoEwvKHDvKEuby0exQf\/l80V1TgPprHxfjxUt8FdAV4WGZVDcJ\/GmZA4pm1EoiRQbHSNfEiiRBm0+8+CVQ5uOqLAfObA\/+qZg8EPHbFO\/WE2Ri8y9GZmz\/U4eiCHYgheUPlDuhpL\/yDSSKjmaALXznGXp0lj8NCKgKtDgjj6i12G0mHO+h\/\/KBrW+2DKjOuxam0JFOPuG6bieIH+bUthS472OS5bPRx1p9rs26plyYrVktpk+6bvup27xoji4Tj5bZaiFBtt6wC4NoUQvQKsKtw5Fgl9PCTZswdyt9MYHDpJD\/5700e6+Uyg+FpgtTsWIx\/JL4AJYDOl++4vJttq1ADUtPEd4sORIxFbvpHGHmDaR8scXBQW7jK+pW5EjmYEIJRd4DtVEr60i2VAmUWDS8pP9U15vPvgIqz1wpk9UyMxmipOUJ9OZupOvHVatAHacgvRHXuP4cSOxiv64X7lgGk8Z9hnoP3jjU\/sJw3sCfHJqJnQjLdw0H6oBEqiM7z3mN21hLokPNREBLeDYIPVORsQwbA+OM8m0Iz+WSHNxY5eb5TPIUqk9FyQX+ILJol71tWCDPONLuQ\/PY3NrJMWxD8YJmkDwqJNM7wJ43VMRUQWY0WuZzw8KKCsRpuHWnu0KnSRIB7fOhLjEU5sFzzIoPHvcPB\/T1cEjC2HNs0PXvC91MGHYYOD1cWaV8W7eox1MtYbyo+ngSh96I7of7KcfaymVjP8F6z6dVjX89jPBqIS2PKImOau4PjATOVnl7OTG8Rz8fsr+s+wwUD3VWM\/jx+a\/EP4WY2PKh44S\/0fSVBri02e5vIwGuom+k0kQJ7TZAXgDf+WWS6n8iAVWdEjfveXtVnmP0UclLwASWq8jVBmW6qpfjDaFfvVxvMUMgHBIMMrkGBL9hM20dmoMdslZQb6maOTBOI5nQl1RFINuLNiVZXDvo10CGYOZHm0FnNyo0JiBNP1KolzW4A8wZFtL2HIESQjdL5eBb46uW5nIQu9UIuon1W9u9hRygyHI2RlSFc6zrjwstWtCQq2Ql8YpxR4XXxeudMuD\/JgWt6zaYGYo6JEGHJdTZeqOvwj+2ExLkZNzRwyW41o0vqh3U4\/96Luaae3DloyJtRgPv38tomEZdtl7ejq0BjSF3xgGxE42FG2dX4Sl\/FdsixPTGYewPA\/dkd1QvqLQAX6qOi5angDoCeuTUZLEotNhUt8ZFl2eFxNzqcPuwkzQIlSoRipLfImknReemUXG0ZxIPu+rUh8YWBGypmWDCSYaCuLgLMZu5layf1aX89Aw73JxDnPmSRZo5uVAJwf1kZM1jzMri8FVdFPfXRBK2+G9UlOFQ05oMtMJA2FwMwd8axstxhN9XM0Tf4HiHOhvHylx7uJm13iMJOsTGZnChcEFbXEZ\/eTgLGjq12pbtbbC3DLqIqNkqyYVRorPav8C3TsH\/NqJfnwQDAOxWnuOv4oaVWy61H6v70gfbRtlC4QoMtr0pd7QtJ4h1orXrpESZqASL5hXNYDFgQlVCUz0dOHqhS8ioVaMcnjssFcI1hu1Nw4lkWSVs7ehXLQy2i8d3UPU8F5G3mmUWLe6KS6orMt4OrBhPPmRPmUiE0Fw20BXCzbKSLAHRYEIGOpFd+++inh4JAMfBDt9uHoXwT+sagq1qK7zm1ZI+4T22QSFI7Jyh3aEuFN\/tS7WK\/hPOoPBj9IzI5cWNF8U5+G3YirvKu0y\/NI4LAY1tUO2yxivZAjXDoIcvMR2fRphxShlq1VO7Fl9Jx0cXhpMCvgG4RZaxRLESi7Co0nMW5XCkyQIHaKMTG7cZAEZQeNlMTngPWuLEP\/2H7HzlNFq23BT9uQaPrSrOslCtdMWhLP\/+7KdDHWox7+MIGxCeicawmNmt4SoYoH+hSdaLf2T\/EA\/7Ej5QZNCQRgQ1Hh\/KdisP+W3\/CkbLqSJ5cwVzknCrZbdaFOlUqJECpBnnjhX6t5naFb0xQd9ACDEFXgrmf0+9EGy5LAxU17o9HVLEtwslS3cnYFaKc8wRiYvF5F8rQR7v85HIL8QAxauunrMhuNutFh14qiAF8EntyNSgpGEyiC0u33sO6JtEK6a0eRVWYdIfcUi3z4JcPgmdSFSZs4awSXzDDdb7F6a3gj51wmZEHBGgZ+tBpiW8q\/voDgVlrU3nH8HNScwKv9wL6DnPHMJLNw+qUU5djitqIUfIYEmOwKEt5CEYFE3aZWY6EqqhATVCRobvAHz1PmCIOZnY1Gutfeb+gaAMNQ309y\/2FtOkaPiFrxqdc82nRnXbKip8gp\/NJZUcAoy47pzfcBIaZB\/j3MScgLWSCzNriHqLrgcnx16E1K7J6kULctzoouRvdfQRNs+KSgBlRxZ4iTBziJ6knQ+uhku7sGKUD4NimE7006RdR3+Vz4R8zNt2Wv27nUHsND+ts7eh2VBh9TGaij3jZijlVQNtI9M4y2hHmCjSo3SjDPVrXEcG3BoAAyuU094DVn2Z0qYjyBBOLNJDKwareJ2uPTOAdA7D0pZln7nsKE96zvponP3cXJHGHK8W25R92ZChY1\/OUKCI\/2YZ30DgX\/7t6ZPUyOTgNkg7VlHggPXMS92933irdI56SlBNSJ0CPEidAubClqxEb+fw4c83nBYqnQ74n\/d\/eiPvcBL+PumCu7PGt5UQUNLPFp7rV8w84PTasCOQE+t6pEUy8d\/xWJn4B5A4xj5FtV\/F1CBHb9rziilxPnN9OCiEHgD+68Wk77m\/Njyvg3PD1Fw5nyOCgCVg3fe6nS4tkhdF4x0BlHfZiQ37hktw7Ar\/sE++VFC\/p2oAs6Df\/UllIvrD00I+qCC81nq3HcAhNsyg8kwBgAtQ4Rrf5uoYM7fcVICWCofVmY1PScB8MjAVXjqYij+TYY8nLEIlK6yXp4vEnlwz6z\/xVeYqYCazIlNrNwHOA5e72\/Y2FE1w9tUdIyPWnaa04vnnHUnSo0nBHySXDpDMSOguzUlpJlKwHDPwOd3AoPIoezwWKl0wpDlkqXYElPsAfxnUD3DcqxnjFXfK35Ov8Ch\/d9IEAddsV9s\/e5ssWNFugk5vTqLB7c5KCPgZpHaONaGzbuMxjD96F426Ra\/9C8Tsw\/EaCh+Bup7SSS9VobRt3aHa1c3qn0ULINrtrL8hntVoPESauID14SxuooMBqKY2mBGYAILqXNKX39Mb\/HLZGyJoxhRDremHULJTAbqNmR3PszCybyi2YDrDgWtsJg\/PhICNiYCDxDOzcir+gmgvW9KSwrcMaIfJWJtqyhzsUp7xkBlwKZT0PjQWUOsZWyVz2SnpU3wyMeCkW19Bk\/h7Qjs\/jPgjv+wNW7DtKadVFbf+\/j\/4XUNiCp\/FqYAnatQMpFUckcWz3h0R7E8jvAnjdYW+g\/dESm6q5ZCfDaabsaJhSom6CkkAkvcFAX3FvGLXdfOwzSaspbPSJqOedSmHhRvW0Jct1eFD6ZSiaIQ3bCsSo5hL8y3S68vfgPJNIPlaWMWc+cR9smEd2HktFbPCmFAdcb9XbRLt4kPCOkSIkpVr1lbPI8Na1eADcM67na\/JDrlZCIx7PrDNTIMn6kgpLoLVbDILGwGLvsmh8v3AxP2IPBfKDNBoijKBeMKgMvxAycvqfedc4hFziqiAwIe4+CnVR6dhACw\/AVBsulF6gAvIvggEfLVIbZnA4zD5jySV2LANGe7o067FrJbFWziRkiqyPl9q3KdPPMhyn9VNWn5IQUnAKrTi7YNZKGMb5rASlLQGYE9\/IRruTaLUmj+hKV3E3I7FRhTLmQydtYxQ1YkaxFNSEFOGyQ2FiJvVfZ1V\/PJrjVW0rwvawpY\/mY\/9z3YpqrTQpwDdcqkl31JLTKt3u+4IYabCs1BAbVraCWsPgZ6unLoiRuH42dKcjeaRMKjz+GkBXiiJ181hDuinXTExIBiPm1Q8c\/X78cPlwQ6o4WsFNnx6mf1Cbg1DUyKjPA4wzR+LQrWrm1Wpa1GhFzg+VgNQUTmKctCSHY1YgbUeTaWRcskgt8PQAMb8AQmtr19o8jP0h0hL0\/aLoDfWunvo\/6kiHhCl4hXTvMC9I43sf9Cx8UvcV\/HjwPabrWwFthfzoHIOS+I8B6a3BOVTiAItm9\/gC2gWcb+\/nqh9itoI2ZZx6NnbdW+MdrybbO+eQ7Z2TXYc1+mL\/TIORGp2wEQHi3leAdWRBR4+sY9tmST5VOJvfyYju1AQk3DyYFPTLgAdXmDW\/PLsnLO29JOqYfJ82rHq3zW\/T1pW9f8AUREmCkZ7xuU7ZdVW29MlTI\/LWTfRsi7k3ShQpGHZ8LosDH8jQxUC1tQpzfw7w7oHlZL5DuzbSg7KU4fT+gyYqhx3tTTbLKEj5qyte+tdtU72Jjx\/RoEMX7tdg6jzhK0vrnRpTkMoE+AAeJXR5bOEbDgn50mYSD4UjgYAqwYcqZQlvY4r3gvYv1Bvn4aQmHInzrIaunsfztWZ9VKgU2RDAAXdzFe7MP+kx++dP8DIh9PkyKjwEDyvrpyFTTp+ojm5Lv2CRwrfitjiSkX\/73FTX1IaV6AKMTbr1Tx1nW6CAEBXikSAokbo93P+sgqpCYwHVB41qaI6XASngZ98bv3qtKQ5hgUFKNjlFY2niPGcmhvMAu6FrpddoRLQZiUjIW\/5\/zLQQ5IhCqHOcLCV21VN3xV+HzKA==","iv":"71a819bc405e9b18b02bd79c51ccfc17","s":"eb72d851dd759798"}
Share your thoughts. Click here