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March 19, 2025
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Fragrance and personal care

LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores

December 14, 2022

The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling

 

By Gemma A. Williams

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  1. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  2. The future of successful luxury brand collaborations
  3. Cartier dominates secondary market as top luxury watch brand: Chrono24
  4. The Luxury Collection reopens iconic Madrid hotel
  5. Gucci to host Bamboo 1947 exhibition in Shanghai
  6. Genesis names new US CMO
  7. Hennessy, Loewe reimagine Paradis Carafe decanter
  8. Breitling revives watchmaker Gallet through acquisition
  9. Panerai appoints new CEO
  10. How culturally-aware influencer trips can successfully launch luxury products
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