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Sports

LVMH reveals torch relay program for Paris 2024

May 9, 2024

The activations come as LVMH seeks to fill its role as “Artisan of All Victories.” Image credit: Louis Vuitton The Olympic flame arrived in Marseille, France this week, on May 8. Image credit: Louis Vuitton

 

French luxury conglomerate LVMH is helping to kick off the summer Olympic festivities.

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