Marketing
August 4, 2020
LVMH and Kering just released their half-year results, and their revenues and profits fell dramatically. But what does this mean for the rest of the luxury industry? Image credit: Shutterstock
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","iv":"e1735981ef16880921bf550cc80b4676","s":"1e89ee5efceb29c4"}
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